Connect your business with its customers
Whether your passion is to work for a profit or not-for-profit organisation, or start your own enterprise, marketing know-how is a must to help any business survive and grow. Our program provides you with competitive marketing strategies and you’ll learn how and why people consume buy goods and services.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
- * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa is not available to international students on a Student visa.
- **Subject to final approval of campus transfer.
- * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa is not available to international students on a Student visa.
- **Subject to final approval of campus transfer.
Whether your passion is to work for a profit or not-for-profit organisation, or start your own enterprise, marketing know-how is a must to help any business survive and grow. Our program provides you with competitive marketing strategies and you’ll learn how and why people consume buy goods and services.
Develop your understanding of consumer behaviour, integrated marketing communications, services marketing, social marketing, market analysis and brand management and gain knowledge in specialist areas with the International Marketing, Food Marketing and Sport Marketing courses. You also have the option to diversify your studies through choosing electives in other areas of Business and other Faculties.
You will learn from experienced and dedicated marketing professionals, and complete practical work-related projects in association with industry to be job-ready by graduation. You can also choose the Business Internship course as an elective to work with real clients and gain valuable industry experience and contacts and also study overseas.
Our degree allows you to work in any industry, anywhere in the world, in fields such as brand management, service design, marketing strategy, product development and the many areas of digital and non-digital marketing communication. Our students are in demand and are even employed even before they graduate. Our graduates have provided marketing for many local organisations, as well as larger clients; such as BMW, Crown Lager, Holden, Tourism Queensland, Olay, L'Oréal Paris and Victoria Bitter. Other graduates have started their own businesses with one, Chris Raine, gaining Commonwealth funding for his community platform, Hello Sunday Morning. What will you do when you graduate?
Career opportunities
Marketing management, brand management, product development, advertising and sales, public relations, marketing research, consultancy, sport and event management.
Program structure
Introductory courses (7)
COR109 Teacher as Researcher
BUS101 Professional Experience: The Professional Teacher
BUS102 Quality Teaching and Learning
BUS104 Professional Experience: Orientation to the Profession
BUS105 Professional Experience: Individual Learner Needs
BUS106 Research Design: Method and Literature Review
BUS108 Communication and Thought
Advanced courses (9)
BUS203 Business Analytics
BUS320 Introduction to Economics
MKG210 Management and Organisational Behaviour
MKG211 Introduction to Marketing
MKG220 Accounting for Business
MKG222 Introduction to Informatics
MKG322 Business Law and Ethics
MKG324 Corporate Governance and Social Responsibility
Plus choose 1 course from:
IBS310 Consumer Behaviour
MKG212 Services Marketing
MKG221 Marketing Communication
Elective courses (8)
Select 8 elective courses
Five electives must be advanced level (200/300 coded) courses. Two electives must be from the School of Business. Six electives may be from either faculty (Arts and Business or Science, Health, Education and Engineering).
Students can choose to use these electives towards a major from the Business majors listed below:
- Human Resource Management
- International Business
- Management
- Supply Chain Management
- Tourism, Leisure and Event Management
Note: Not all USC courses are available on every USC campus.
Total units: 288
Recommended study sequences
Program requirements and notes
Program requirements
In order to graduate you must:
- Complete 7 required introductory level (100 coded) courses.
- Complete 9 required advanced level (200/300 coded) courses.
- Complete 8 elective courses, 5 must be advanced level (200/300 coded) courses.
- (Optional) Use electives to complete a minor (4 courses) to supplement the required major.
- Complete no more than 10 introductory level (100 coded) courses, including the core course.
- Complete no more than 6 courses from the School of Communication, School of Social Sciences or Faculty of Science, Health, Education and Engineering.
- Register any selected Majors or Minors with your Faculty.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider. It is advisable to contact your Faculty Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.