Bachelor of Business (Marketing): Study Plan Pathway 2 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Business (Marketing): Study Plan Pathway 2

Pathway 2 - Applied Marketing Major

Year 1
  • Two (2) core courses:
    • One core course should be studied in your first semester and one in your second semester
  • Six (6) required introductory (100 level) courses.
Core courses (2)

Select 2 core courses from:

CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
COR109 Research Project F
COR110 Communication and Thought
COR111 Innovation, Creativity and Entrepreneurship
Introductory courses (6)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS102 Environment, Technology and Sustainability
BUS103 Introduction to Economics
BUS104 Business Law and Ethics
BUS105 Management and Organisational Behaviour
BUS106 Introduction to Marketing
BUS108 Accounting for Business
Year 2
  • One (1) required introductory (100 level) course.
  • Six (6) required advanced (200/300 level) courses.
  • One (1) elective course.
Required courses (7)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS211 Introduction to Informatics
MKG210 Strategic Management
MKG211 Consumer Behaviour
BUS101 Services Marketing
MKG220 Business Analytics
MKG221 Marketing Communication
MKG222 Sport and Event Marketing
Elective course (1)

Select 1 elective course. Course can be from either faculty (Arts and Business or Science, Health, Education and Engineering).

Year 3
  • Three (3) required advanced (200/300 level) courses.
  • Five (5) elective courses.
    • All must be advanced (200/300 level) courses.
Required courses (3)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS320 Marketing of Social Causes
IBS310 Corporate Governance and Social Responsibility
MKG322 International Marketing
 
Elective courses (5)

Select 5 elective courses, all must be advanced (200/300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).