Combine advanced studies in marketing with a range of courses in professional communication.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Final intake Semester 2, 2014
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2023 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 15 required courses from the School of Communication, 15 required courses from the School of Business, 1 core course, and 1 elective from either faculty (Arts and Business or Science, Health, Education and Engineering).
- Complete a maximum of 5 introductory level (100 coded) courses from the School of Communication and School of Social Sciences.
- Complete no more than 15 introductory level (100 coded) courses in total, including the core course.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
School of Communication
Introductory courses (6)
CMN102
CMN120 Introduction to Contemporary Global Media and Communication
CMN130 News and Reporting
CMN140
COR109
INT140
Advanced courses (10)
CMN213
CMN216
CMN226 Creative and Interactive Advertising
CMN231 Communication Campaign Planning
CMN235
CMN243
CMN248
CMN251
PLUS select 2 course from:
CMN224 Advertising Campaigns
CMN228 Media Law and Ethics
CMN237
School of Business
Introductory courses (6)
BUS101 Exploring Business Research
BUS102 Economics for Business
BUS104 Discovering Management
BUS105 Marketing Essentials
BUS106
BUS108 Information Systems in Organisations
Advanced courses (9)
BUS203 Business Law
BUS320 Business, Governance and Society
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG222
MKG322 Building and Managing Brands
MKG324
Plus select 1 course from:
IBS310
MKG221 Sports Marketing
MKG321
Elective course (1)
Select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 384