Combine advanced studies in marketing with a range of courses in professional communication.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Final intake Semester 2, 2014
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 15 required courses from the School of Communication, 15 required courses from the School of Business, 1 core course, and 1 elective from either faculty (Arts and Business or Science, Health, Education and Engineering).
- Complete a maximum of 5 introductory level (100 coded) courses from the School of Communication and School of Social Sciences.
- Complete no more than 15 introductory level (100 coded) courses in total, including the core course.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
School of Communication
Introductory courses (6)
CMN102 Cultural Diversity in Nursing and Midwifery
CMN120 Caring for the Older Client
CMN130 Life Crisis - Translating Theory Into Caring Practice
CMN140 The Child Client
COR109 Communication Theory and Practice
INT140 Public Relations: Contemporary Perspectives
Advanced courses (10)
CMN213 Introduction to Journalism
CMN216 Introduction to Creative Advertising
CMN226 Communication and Thought
CMN231 An Introduction to Australian Politics: The Makings of a Republic?
CMN235 Editing for the Communications Professional
CMN243 Crisis and Issues Management
CMN248 Advertising: Copy and Image
CMN251 Communication Campaign Planning
PLUS select 2 course from:
CMN224 News Writing and Reporting
CMN228 Community Engagement Events
CMN237 Creative Advertising
School of Business
Introductory courses (6)
BUS101 International Communication
BUS102 Advertising Campaigns
BUS104 The Writer and the Law
BUS105 Online Journalism
BUS106 Business Analytics
BUS108 Introduction to Economics
Advanced courses (9)
BUS203 Management and Organisational Behaviour
BUS320 Introduction to Marketing
MKG210 Accounting for Business
MKG211 Introduction to Informatics
MKG220 Business Law and Ethics
MKG222 Corporate Governance and Social Responsibility
MKG322 Consumer Behaviour
MKG324 Services Marketing
Plus select 1 course from:
IBS310 Marketing Communication
MKG221 Marketing of Social Causes
MKG321 Brand Management
Elective course (1)
Select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 384