Combine advanced studies in marketing with a range of courses in professional communication.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Final intake Semester 2, 2014
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 15 required courses from the School of Communication, 15 required courses from the School of Business, 1 core course, and 1 elective from either faculty (Arts and Business or Science, Health, Education and Engineering).
- Complete a maximum of 5 introductory level (100 coded) courses from the School of Communication and School of Social Sciences.
- Complete no more than 15 introductory level (100 coded) courses in total, including the core course.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
School of Communication
Introductory courses (6)
CMN102 Social Psychology
CMN120 Motivation and Emotion
CMN130 Accounting for Managers
CMN140 Economics for Managers
COR109 Managing Research
INT140 International Business Law and Ethics
Advanced courses (10)
CMN213 Managing Across Global Cultures
CMN216 International Trade and Finance
CMN226 Managing Knowledge and Global Change
CMN231 Marketing in an International Environment
CMN235 Comparative and International Employment Relations
CMN243 Management Informatics
CMN248 Managing Organisations
CMN251 Corporate Governance, Ethics and Corporate Social Responsibility
PLUS select 2 course from:
CMN224 Marketing Management
CMN228 Food Marketing
CMN237 Communication Theory and Practice
School of Business
Introductory courses (6)
BUS101 Public Relations: Contemporary Perspectives
BUS102 Introduction to Journalism
BUS104 Introduction to Creative Advertising
BUS105 Communication and Thought
BUS106 An Introduction to Australian Politics: The Makings of a Republic?
BUS108 Editing for the Communications Professional
Advanced courses (9)
BUS203 Crisis and Issues Management
BUS320 Advertising: Copy and Image
MKG210 Communication Campaign Planning
MKG211 News Writing and Reporting
MKG220 Community Engagement Events
MKG222 Creative Advertising
MKG322 International Communication
MKG324 Advertising Campaigns
Plus select 1 course from:
IBS310 The Writer and the Law
MKG221 Online Journalism
MKG321 Business Analytics
Elective course (1)
Select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 384