This Bachelor of Arts/Bachelor of Business (Marketing Communication) Study Plan is for students commencing in Semester 2, 2014.
Year 1
Semester 2
| Course | Semester of offer (Online) | Units | Requisites |
|---|---|---|---|
| COR109 Developmental and Family Counselling | |||
| BUS105 Professional Development 1 | |||
| BUS108 Internship 1 | |||
| CMN140 Research Project |
Semester 1
| Course | Semester of offer (Online) | Units | Requisites |
|---|---|---|---|
| BUS102 Supervision Practices | |||
| CMN120 Counselling Interventions: Expressive Therapies | |||
| CMN130 Internship 2 | |||
| INT140 Professional Development 2 |
Year 2
Semester 2
| Course | Semester of offer (Online) | Units | Requisites |
|---|---|---|---|
| BUS101 Counselling and Addictions | |||
| BUS106 Research Project | |||
| CMN102 Communication and Thought | |||
| CMN231 Introduction to Marketing |
Semester 1
| Course | Semester of offer (Online) | Units | Requisites |
|---|---|---|---|
| BUS104 Introduction to Informatics | |||
| BUS203 Introduction to Creative Advertising | |||
| CMN248 Introduction to Economics | |||
| MKG210 Public Relations: Contemporary Perspectives |
Year 3
Semester 2
| Course | Semester of offer (Online) | Units | Requisites |
|---|---|---|---|
| CMN213 Introduction to Journalism | |||
| MKG220 An Introduction to Australian Politics: The Makings of a Republic? | |||
| MKG222 Business Analytics |
PLUS select 1 course from:
| Course | Semester of offer (Online) | Units | Requisites |
|---|---|---|---|
| CMN224 Accounting for Business | |||
| CMN228 Communication Theory and Practice | |||
| CMN237 Communication Campaign Planning |
Semester 1
| Course | Semester of offer (Online) | Units | Requisites |
|---|---|---|---|
| CMN216 Management and Organisational Behaviour | |||
| CMN226 Business Law and Ethics | |||
| MKG211 Creative Advertising |
PLUS select 1 course from:
| Course | Semester of offer (Online) | Units | Requisites |
|---|---|---|---|
| CMN228 Consumer Behaviour | |||
| CMN237 Editing for the Communications Professional | |||
| IBS310 Marketing Communication |
Year 4
Semester 2
| Course | Semester of offer (Online) | Units | Requisites |
|---|---|---|---|
| BUS320 Marketing of Social Causes | |||
| CMN251 Advertising Campaigns | |||
| MKG324 The Writer and the Law |
PLUS select 1 course from:
| Course | Semester of offer (Online) | Units | Requisites |
|---|---|---|---|
| CMN224 Online Journalism | |||
| MKG221 Crisis and Issues Management | |||
| MKG321 Advertising: Copy and Image |
Semester 1
| Course | Semester of offer (Online) | Units | Requisites |
|---|---|---|---|
| CMN235 Services Marketing | |||
| CMN243 The Writer and the Law | |||
| MKG322 Online Journalism |
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).