This Bachelor of Arts/Bachelor of Business (Marketing Communication) Study Plan is for students commencing in Semester 2, 2014.
Year 1
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites | |
|---|---|---|---|---|
| COR109 | ||||
| BUS105 Marketing Essentials |
| 12 | ||
| BUS108 Information Systems in Organisations |
| 12 | Anti: ACC108 | |
| CMN140 |
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites | |
|---|---|---|---|---|
| BUS102 Economics for Business |
| 12 | ||
| CMN120 Introduction to Contemporary Global Media and Communication |
| 12 | ||
| CMN130 News and Reporting |
| 12 | ||
| INT140 |
Year 2
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites | |
|---|---|---|---|---|
| BUS101 Exploring Business Research |
| 12 | ||
| BUS106 | ||||
| CMN102 | ||||
| CMN231 Communication Campaign Planning |
| 12 |
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites | |
|---|---|---|---|---|
| BUS104 Discovering Management |
| 12 | ||
| BUS203 Business Law |
| 12 | Anti: BUS103 or LAW101 or LAW102 or LAW201 or LAW202 or LAW203 or LAW204 | |
| CMN248 | ||||
| MKG210 Consumer Behaviour |
| 12 | Pre: BUS105 |
Year 3
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites | |
|---|---|---|---|---|
| CMN213 | ||||
| MKG220 Marketing Communication |
| 12 | Pre: BUS105 | |
| MKG222 |
PLUS select 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites | |
|---|---|---|---|---|
| CMN224 Advertising Campaigns |
| 12 | ||
| CMN228 Media Law and Ethics |
| 12 | ||
| CMN237 |
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites | |
|---|---|---|---|---|
| CMN216 | ||||
| CMN226 Creative and Interactive Advertising |
| 12 | ||
| MKG211 Services Marketing |
| 12 | Pre: BUS105 |
PLUS select 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites | |
|---|---|---|---|---|
| CMN228 Media Law and Ethics |
| 12 | ||
| CMN237 | ||||
| IBS310 |
Year 4
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites | |
|---|---|---|---|---|
| BUS320 Business, Governance and Society |
| 12 | Pre: Completed 144 units in undergraduate business courses | |
| CMN251 | ||||
| MKG324 |
PLUS select 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites | |
|---|---|---|---|---|
| CMN224 Advertising Campaigns |
| 12 | ||
| MKG221 Sports Marketing |
| 12 | Pre: BUS105 | |
| MKG321 |
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites | |
|---|---|---|---|---|
| CMN235 | ||||
| CMN243 | ||||
| MKG322 Building and Managing Brands |
| 12 | Pre: BUS105 |
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).