This Bachelor of Arts/Bachelor of Business (Marketing Communication) Study Plan is for students commencing in Semester 1, 2014.
Year 1
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Media and Community Relations | |||
| BUS102 Media and Promotion: Tourism and Hospitality | |||
| CMN120 Communication Campaign Planning | |||
| INT140 Public Relations Events Project |
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS105 International Communication | |||
| BUS108 Internship/Research Project (Professional Communication) | |||
| CMN130 Public Relations Strategies and Tactics | |||
| CMN140 Crisis and Issues Management |
Year 2
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS104 Media and Community Relations | |||
| BUS203 Media and Promotion: Tourism and Hospitality | |||
| CMN248 Communication Campaign Planning | |||
| MKG210 International Communication |
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS101 Communication and Thought | |||
| BUS106 Introduction to Economics | |||
| CMN102 Public Relations: Contemporary Perspectives | |||
| CMN231 An Introduction to Australian Politics: The Makings of a Republic? |
Year 3
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| CMN216 Introduction to Marketing | |||
| CMN226 Introduction to Informatics | |||
| MKG211 Introduction to Journalism |
PLUS select 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| CMN228 Introduction to Creative Advertising | |||
| CMN237 Management and Organisational Behaviour | |||
| IBS310 Business Law and Ethics |
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| CMN213 Creative Advertising | |||
| MKG220 Consumer Behaviour | |||
| MKG222 Business Analytics |
PLUS select 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| CMN224 Accounting for Business | |||
| CMN228 Communication Theory and Practice | |||
| CMN237 Communication Campaign Planning |
Year 4
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| CMN235 Crisis and Issues Management | |||
| CMN243 Advertising: Copy and Image | |||
| MKG322 Services Marketing |
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS320 The Writer and the Law | |||
| CMN251 Online Journalism | |||
| MKG324 International Marketing |
PLUS select 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| CMN224 Editing for the Communications Professional | |||
| MKG221 Marketing Communication | |||
| MKG321 Marketing of Social Causes |