Bachelor of Design and Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Design and Marketing

The digital age is a visual age where multi-skilled people will demand the best jobs. A university degree in design and marketing gives you the skills to manage your own career, be it in design or on the marketing and business side.

This program is for someone who is passionate about design, but who wants the marketing knowledge to develop their own business skills.

CRICOS code
084973G
Commence
Semester 1 and Semester 2
Program length (full-time)
3 years
Semester tuition fee 2016
A$10,200
Estimated total tuition fee *
A$61,200
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2023 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
  • * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.
Study location QTAC code
  • Sunshine Coast * 011281
Refer to the program footnotes
Minimum selection threshold
OP - 18 Rank - 62
UniSC program code
AR339
Commence
Semester 1 and Semester 2
Duration
3 years full time or equivalent part time
Study mode
Face to face delivery supported by on-line resources offered in an official teaching period
Recommended prior study
English
Fee type 2016
  • What will I pay?
Total courses
24
Total units
288
Footnotes
  • * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.

This program is for someone who is passionate about design, but who wants the marketing knowledge to develop their own business skills.

You study business and management subjects alongside advanced courses in marketing and design. You learn the language of visual design and build a professional quality portfolio through working on real life marketing projects.

You are given networking opportunities during the program that help you towards a great job at the end.

Career opportunities

You can work in multimedia design across creative digital industries, from games design to multiplatform publishing. Web design, graphic design, marketing, corporate communications and, with this degree, you can shoot for great opportunities in management roles.

Program structure

Introductory courses (7)

BUS101 Elder Law and Succession
BUS104 Intellectual Property
BUS105 Public International Law
COR109 International Human Rights Law
DES101 Legal Internship
DES105 Sports Law
DES106 Employment Law

Advanced courses (13)

MKG210 Health Law
MKG211 Family Law
MKG220 Cultural Legal Studies
MKG222 Honours Research Methods, Design and Confirmation
MKG322 Law Honours Thesis
MKG324 Introduction to Criminology
PLUS select 1 course from:
IBS310 Understanding Crime
MKG212 Punishment and Corrections
MKG221 Policing

PLUS select 6 courses from your chosen design study area:

Graphic Design major

DES211 Foundations of Human Behaviour
DES212 Australian Society: How does(n't) it work? - An Introduction to Sociology
DES213 Applied Crime Prevention
DES214 Professional Development
DES215 Professional Ethics and Integrity Management
DES216 Diversity, Crime and Justice

e-Media Design major

DES221 Social Research
DES222 Criminal Profiling & Intelligence
DES223 Homicide, Investigations & Forensic Science
DES224 International Justice and Human Rights
DES225 Youth Justice & Restorative Justice
DES226 Professional Placement

Please note: Students must commence the advanced design courses in Semester 1 following the successful completion of DES105 .

Elective courses (4)

Select 4 elective courses either faculty (Arts and Business or Science, Health, Education and Engineering). These electives may be used to complete a minor in a second area of design (Graphic Design, e-Media Design).

Note: Not all USC courses are available on every USC campus.

Total units: 288

Program requirements and notes

Program requirements

In order to graduate you must:

  • Complete 7 required introductory level (100 coded) courses, including the core course
  • Complete 7 required advanced level (200/300 coded) marketing courses
  • Complete 6 required advanced level (200/300 coded) from one design area
  • Complete 4 elective courses
  • Complete no more than 10 introductory level (100 coded) courses, including the core course..
  • Register any selected Majors or Minors with your Faculty.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider. It is advisable to contact your Faculty Program Advisor to discuss timing and course issues.
  • The 6 advanced courses from one of the design streams, plus DES101 and DES105 , will constitute a major in that stream.
  • Some of the required introductory courses may count towards some majors and minors
  • Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .