This Bachelor of Design and Marketing Study Plan is for students commencing in the current semester.
Year 1
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Professional Journalism Practice B | |||
| BUS101 Communication and Thought | |||
| DES105 Business Analytics | |||
| DES106 Introduction to Design |
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS104 Typography | |||
| BUS105 Management and Organisational Behaviour | |||
| DES101 Introduction to Marketing |
PLUS select 1 advanced level (200/300 coded) required course from the one of the following steams for a major:
Year 2
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG220 Visual Literacy: Design Principles and Practice | |||
| MKG222 Marketing Communication |
PLUS select 1 advanced level (200/300 coded) required course from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG210 Marketing of Social Causes | |||
| MKG211 Consumer Behaviour |
PLUS select 2 advanced level (200/300 coded) required courses from the one of the following steams for a major:
Year 3
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG324 Services Marketing |
PLUS select 2 advanced level (200/300 coded) required courses from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select either:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG221 Contemporary and Emerging Marketing Perspectives |
OR select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG322 Sport and Event Marketing |
PLUS select 1 course from either:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG212 Brand Management | |||
| IBS310 Food Marketing |
OR select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
PLUS select 1 advanced level (200/300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
If you have not yet successfully completed MKG221 International Marketing you must complete IBS310 Sport and Event Marketing or MKG212 International Marketing.