This Bachelor of Design and Marketing Study Plan is for students commencing in the current semester.
Year 1
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Evidence | |||
| BUS104 Professional Conduct | |||
| DES101 Regulation | |||
| DES105 Communication and Thought |
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS101 Management and Organisational Behaviour | |||
| BUS105 Visual Literacy: Design Principles and Practice | |||
| DES106 Introduction to Design |
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 2
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG210 Business Analytics | |||
| MKG211 Introduction to Marketing |
PLUS select 1 advanced level (200/300 coded) required course from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG220 Typography | |||
| MKG222 Consumer Behaviour |
PLUS select 1 advanced level (200/300 coded) required course from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 3
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG322 Services Marketing |
PLUS select 2 advanced level (200/300 coded) required courses from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select 1 course from either:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG212 Marketing Communication | |||
| IBS310 Marketing of Social Causes |
OR select 1 advanced level (200/300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG324 Brand Management |
PLUS select 2 advanced level (200/300 coded) required courses from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select either:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG221 Food Marketing |
OR select 1 advanced level (200/300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
If you have not yet successfully completed IBS310 International Marketing or MKG212 Contemporary and Emerging Marketing Perspectives you must complete MKG221 Sport and Event Marketing.