Connect your business with its customers
Whether your passion is to work for a profit or not-for-profit organisation, marketing know-how is a must to help any business survive and grow. Our program provides you with competitive marketing strategies and you’ll learn how and why people buy goods and services.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
- * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.
- * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.
Whether your passion is to work for a profit or not-for-profit organisation, marketing know-how is a must to help any business survive and grow. Our program provides you with competitive marketing strategies and you’ll learn how and why people buy goods and services.
You’ll develop your understanding of consumer behaviour, integrated marketing communications, social marketing and brand management. Learn from experienced and dedicated marketing professionals and take on practical work-related projects in association with industry to prepare you for a job when you graduate. Choose the Business Internship course as an elective to work with real clients and gain valuable industry experience and contacts.
Our degree allows you to work in any industry, anywhere in the world in fields such as product development, advertising and sales, public relations and marketing research. Our graduates have handled marketing for major clients such as Holden, Carlton Dry, Victoria Bitter and Crown Lager.
Career opportunities
Marketing management, brand management, product development, advertising and sales, public relations, marketing research, consultancy, sport and event management.
Program structure
Introductory courses (7)
COR109 Advanced Research Methods
BUS101 Corporate Governance and Social Responsibility
BUS102 Financial Accounting
BUS104 Business Finance
BUS105 Law of Business Associations
BUS106 Company Accounting
BUS108 Management Accounting
Advanced courses (9)
BUS203 Taxation Law and Practice
BUS320 Contemporary Accounting Issues
MKG210 Auditing and Professional Practice
MKG211 Communication and Thought
MKG220 Accounting Principles
MKG222 Informatics for Financial Professionals
MKG322 Applied Research Methods
MKG324 Economics for Business
Plus choose 1 course from:
IBS310 Business Law and Ethics
MKG212 Management and Organisational Behaviour
MKG221 Advanced Research Methods
MKG321 Corporate Governance and Social Responsibility
Elective courses (8)
Select 8 elective courses
Five electives must be advanced level (200/300 coded) courses. Two electives must be from the School of Business. Six electives may be from either faculty (Arts and Business or Science, Health, Education and Engineering).
Students can choose to use these electives towards a major from the Business majors listed below:
- Accounting
- Human Resource Management
- Information Systems
- International Business
- Management
- Supply Chain Management
- Tourism, Leisure and Event Management
Total units: 288
Recommended study sequences
Program requirements and notes
Program requirements
In order to graduate you must:
- Complete 7 required introductory level (100 coded) courses.
- Complete 9 required advanced level (200/300 coded) courses.
- Complete 8 elective courses, 5 must be advanced level (200/300 coded) courses.
- (Optional) Use electives to complete a minor (4 courses) to supplement the required major.
- Complete no more than 10 introductory level (100 coded) courses, including the core course.
- Complete no more than 6 courses from the School of Communication, School of Social Sciences or Faculty of Science, Health, Education and Engineering.
- Register any selected Majors or Minors with your Faculty.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider. It is advisable to contact your Faculty Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.