Bachelor of Business (Marketing) Study Plan - Pathway 1 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Business (Marketing) Study Plan - Pathway 1

Pathway 1 - Marketing Research Major

Year 1
  • Two (2) core courses:
    • One core course should be studied in your first semester and one in your second semester
  • Six (6) required introductory (100 level) courses.
Core courses (2)

Select 2 core courses from:

CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
COR109 Participation and Conflict Resolution
COR110 Applied Futures Studies: Methods, Values and Strategy
COR111 Indigenous Peoples and Sustainability
Introductory courses (6)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS102 Planning Thesis
BUS103 Estuary and Wetland Systems Dynamics
BUS104 Environmental and Sustainability Evaluation
BUS105 Coastal Systems Dynamics
BUS106 Environmental and Sustainability Evaluation
BUS108 Integrated Management A: Theory and Practice
Year 2
  • One (1) required introductory (100 level) course.
  • Five (5) required advanced (200 / 300 level) courses.
  • Two (2) elective courses.
    • Of the 2 electives, 1 must be an advanced (200 / 300 level) course.
Required courses (6)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS211 Integrated Management B: Practical Application
MKG210 Planning Research Project
MKG211 Estuary and Wetland Systems Dynamics
BUS101 Environmental and Sustainability Evaluation
MKG220 Coastal Systems Dynamics

PLUS select 1 required course from:

CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
IBS321 Environmental and Sustainability Evaluation
MKG221 Integrated Management A: Theory and Practice
MKG222 Integrated Management B: Practical Application
MKG322 Communication and Thought
Elective courses (2)

Select 2 elective courses, 1 must be an advanced (200 / 300 level) course.

Year 3
  • Three (3) required advanced (200 / 300 level) courses.
  • Five (5) elective courses.
    • All must be advanced (200 / 300 level) courses.
Required courses (3)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS301 Innovation, Creativity and Entrepreneurship
BUS320 Environment, Technology and Sustainability
MKG321 Introduction to Economics
Elective courses (5)

Select 5 elective courses, all must be advanced (200 / 300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).