Connect brands with customers
This program gives you the foundational skills and knowledge to work in advertising, branding or strategic marketing roles. Learn about product development, brand management, consumer behaviour, marketing strategy, social marketing and services marketing.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
This program gives you the foundational skills and knowledge to work in advertising, branding or strategic marketing roles. Learn about product development, brand management, consumer behaviour, marketing strategy, social marketing and services marketing.
In this program you will:
- Understand what drives customers, and how to develop products and campaigns that meet their needs
- Learn the strategies that underpin successful marketing in traditional and digital environments
- Build advanced critical thinking, communication and presentation skills
- Develop your portfolio with industry projects and insights
- Choose electives in social media, creative advertising, entrepreneurship, sport marketing and more
Career opportunities:
- Marketing coordinator
- Media manager
- Brand manager
- Product developer
- Public relations officer
- Social marketing specialist
Program structure
Introductory courses (7) 84 units
BUS101 Exploring Business Research
BUS102 Economics for Business
BUS104 Discovering Management
BUS105 Information Systems in Organisations
BUS106 Financial Accounting
BUS108 Business Finance
COR109 Company Accounting
Developing and Graduate courses (9) 108 units
BUS203 Management Accounting
BUS320 Taxation Law and Practice
MKG210 Contemporary Accounting Issues
MKG211 Auditing and Professional Practice
MKG220 World of Work: Your Pathway to Employment
MKG222 Business, Governance and Society
MKG322 Data and System Integration
MKG324 Machine Learning
IBS310 Data Science Practice
Elective courses (8) 96 units
Select 8 elective courses (96 units) . Five (60 units) must be developing and graduate level (200/300 coded) courses. Two electives (24 units) must be from the USC Business School. Six electives (72 units) may be from the undergraduate elective course options.
The School of Business recommends students use these electives to study courses in the following Business discipline areas:
- Accounting
- Entrepreneurship
- Human Resource Management
- International Business
- Management
- Tourism, Leisure and Event Management
Note: Program structures are subject to change. Not all USC courses are available on every USC campus.
Total units: 288
Recommended study sequences
- Bachelor of Business (Marketing) Study Plan - Pathway 1
- Bachelor of Business (Marketing): Study Plan Pathway 2
- (Sippy Downs) Semester 1 commencement (February)
- (Sippy Downs) Semester 2 commencement (July)
- (Fraser Coast) Semester 1 commencement (February)
- (Fraser Coast) Semester 2 commencement (July)
- (SouthBank) Semester 1 commencement (February)
- (SouthBank) Semester 2 commencement (July)
- (Caboolture) Semester 1 commencement (February)
- (Caboolture) Semester 2 commencement (July)
Program requirements and notes
Program requirements
In order to graduate you must:
- Successfully complete 288 units as outlined in the Program Structure
- Complete no more than 10 introductory level (100 coded) courses
Program notes
-
Completing this program within the specified (full-time) duration is based on studying 48 units per semester (normally 4 courses) and following the recommended study sequence
-
The unit value of all courses is 12 units unless otherwise specified
- It is each students responsibility to enrol correctly according to your course requisites, program rules, and requirements and be aware of the academic calendar dates
- Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
- As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
- Only a full-time study option is available to international students on a Student Visa
- Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses.