This Bachelor of Business - Marketing major Study Plan is for students commencing in the current semester at USC Fraser Coast.
USC Fraser Coast students please note:
- Not all courses are offered at Fraser Coast each semester.
- Elective options for a semester will be visible on release of the timetable for the relevant semester. Only the current semester Class Timetable is available at this point in time. Please contact Student Central Fraser Coast for additional support.
- For detailed course information (including requisites), refer to individual course descriptions.
- Year 2 courses will be offered at Fraser Coast from 2018
- Year 3 courses will be offered at Fraser Coast from 2019
Year 1
Semester 1
COR109 Introduction to Economics
BUS102 Introduction to Management
BUS104 Introduction to Marketing
BUS105 Business Analytics
Semester 2
BUS101 Accounting for Business
BUS106 Introduction to Informatics
BUS108 Business Law and Ethics
PLUS select 1 elective course from either faculty (search Class Timetable). A wider range of elective options can be studied at Sippy Downs campus from Arts, Business and Law or Science, Health, Education and Engineering.
Year
Year 2 courses will be offered at Fraser Coast from 2018
Semester 1
BUS203 Consumer Behaviour
MKG210 Services Marketing
MKG211 Marketing Communication
PLUS select 1 elective course from the School of Business (search Class Timetable). A wider range of elective options can be studied at Sippy Downs campus from School of Business.
Semester 2
MKG220 Marketing of Social Causes
MKG222 International Marketing
PLUS select 1 elective course from the School of Business (search Class Timetable). A wider range of elective options can be studied at Sippy Downs campus from School of Business.
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (search Class Timetable). A wider range of elective options can be studied at Sippy Downs campus from Arts, Business and Law or Science, Health, Education and Engineering.
Year 3
Year 2 courses will be offered at Fraser Coast from 2019
Semester 1
MKG322 Brand Management
PLUS select either 1 course from:
IBS310 Corporate Governance and Social Responsibility
MKG212 Contemporary and Emerging Marketing Perspectives
OR select 1 advanced level (200 / 300 coded) elective course from either faculty (search Class Timetable). A wider range of elective options can be studied at Sippy Downs campus from Arts, Business and Law or Science, Health, Education and Engineering.
PLUS select 2 advanced level (200 / 300 coded) elective courses from either faculty (search Class Timetable). A wider range of elective options can be studied at Sippy Downs campus from Arts, Business and Law or Science, Health, Education and Engineering.
Semester 2
BUS320 Introduction to Marketing
MKG324 Introduction to Tourism, Leisure and Events
PLUS select either 1 course from:
MKG221 Tourism, Leisure and Special Interests
MKG321 Tourism and Leisure Policy and Planning
OR select 1 advanced level (200 / 300 coded) elective course from either faculty (search Class Timetable). A wider range of elective options can be studied at Sippy Downs campus from Arts, Business and Law or Science, Health, Education and Engineering.
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (search Class Timetable). A wider range of elective options can be studied at Sippy Downs campus from Arts, Business and Law or Science, Health, Education and Engineering.
If you have not yet successfully completed IBS310 Sustainable Tourism, Leisure and Event Management or MKG212 Technology and Innovation in Tourism, Leisure and Events you must complete either MKG221 Event Management or MKG321 Business Events.