This Bachelor of Business (Marketing) Study Plan is for students commencing in Semester 2, 2015.
Year 1
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Introduction to Telecommunications and Networks | |||
| BUS101 ICT Professional Practice | |||
| BUS106 ICT Project Management | |||
| BUS108 ICT Internship |
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS102 ICT Industry Project | |||
| BUS104 Communication and Thought | |||
| BUS105 Business Analytics |
PLUS select 1 introductory level (100 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 2
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG220 Accounting for Business | |||
| MKG222 Introduction to Informatics |
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS203 Introduction to Economics | |||
| MKG210 Management and Organisational Behaviour | |||
| MKG211 Introduction to Marketing |
PLUS select 1 elective course from the School of Business.
Year 3
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS320 Marketing Communication | |||
| MKG324 Marketing of Social Causes |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG221 Business Law and Ethics | |||
| MKG321 Consumer Behaviour |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG322 Services Marketing |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| IBS310 Corporate Governance and Social Responsibility | |||
| MKG212 Contemporary and Emerging Marketing Perspectives |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 2 advanced level (200 / 300 coded) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
If you have not yet successfully completed either MKG221 Sport and Event Marketing or MKG321 Marketing Research Project you must complete IBS310 Brand Management or MKG212 International Marketing.