This Bachelor of Business (Marketing) Study Plan is for students commencing in Semester 1, 2016.
Year 1
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 e-Media D | |||
| BUS102 Communication and Thought | |||
| BUS104 Introduction to Economics | |||
| BUS105 Management and Organisational Behaviour |
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS101 Introduction to Marketing | |||
| BUS106 Business Analytics | |||
| BUS108 Accounting for Business |
PLUS select 1 introductory level (100 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 2
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS203 Introduction to Informatics | |||
| MKG210 Business Law and Ethics | |||
| MKG211 Consumer Behaviour |
PLUS select 1 elective course from the School of Business.
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG220 Services Marketing | |||
| MKG222 Marketing Communication |
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 3
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG322 Marketing of Social Causes |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| IBS310 Brand Management | |||
| MKG212 International Marketing |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 2 advanced level (200 / 300 coded) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS320 Food Marketing | |||
| MKG324 Corporate Governance and Social Responsibility |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG221 Contemporary and Emerging Marketing Perspectives | |||
| MKG321 Sport and Event Marketing |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
If you have not yet successfully completed IBS310 Marketing Research Project or MKG212 International Marketing you must complete either MKG221 Food Marketing or MKG321 Sport and Event Marketing.