Bachelor of Business (Marketing): Study Plan Pathway 2 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Business (Marketing): Study Plan Pathway 2

Pathway 2 - Applied Marketing Major

Year 1
  • Two (2) core courses:
    • One core course should be studied in your first semester and one in your second semester
  • Six (6) required introductory (100 level) courses.
Core courses (2)

Select 2 core courses from:

CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
Introductory courses (6)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS102 Introduction to Economics
BUS103 Business Law and Ethics
BUS104 Management and Organisational Behaviour
BUS105 Introduction to Marketing
BUS106 Accounting for Business
BUS108 Introduction to Informatics
Year 2
  • One (1) required introductory (100 level) course.
  • Six (6) required advanced (200/300 level) courses.
  • One (1) elective course.
Required courses (7)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS211 Strategic Management
MKG210 Consumer Behaviour
MKG211 Services Marketing
BUS101 Applied Research Methods
MKG220 Marketing Communication
MKG221 Sport and Event Marketing
MKG222 Social Marketing
Elective courses (1)

Select 1 elective course. Course can be from either faculty (Arts and Business or Science, Health, Education and Engineering).

Year 3
  • Three (3) required advanced (200/300 level) courses.
  • Five (5) elective courses.
    • All must be advanced (200/300 level) courses.
Required courses (3)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS320 Corporate Governance and Social Responsibility
IBS310 International Marketing
MKG322 Brand Management
Elective courses (5)

Select 5 elective courses, all must be advanced (200/300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).