Discover how marketing connects an organisation to its customers.
Develop competitive marketing strategies, based on analysing markets and understanding people, how and why they buy and consume goods and services. Specialised courses include consumer behaviour, integrated marketing communications, social marketing and brand management. Choose to major in either marketing research or applied marketing and undertake practical work-related projects in association with industry.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2023 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
- * Campus note: Students may choose to complete some of the core and foundation courses at either the USC Noosa Centre or at Sippy Downs. The remainder of the degree is completed at Sippy Downs. The option to study at Noosa is not available to international students on a Student visa.
- * Campus note: Students may choose to complete some of the core and foundation courses at either the USC Noosa Centre or at Sippy Downs. The remainder of the degree is completed at Sippy Downs. The option to study at Noosa is not available to international students on a Student visa.
Develop competitive marketing strategies, based on analysing markets and understanding people, how and why they buy and consume goods and services. Specialised courses include consumer behaviour, integrated marketing communications, social marketing and brand management. Choose to major in either marketing research or applied marketing and undertake practical work-related projects in association with industry.
Career opportunities
Marketing management, brand management, product development, advertising and sales, public relations, marketing research, consultancy, sport and event management.
Program structure
Program requirements
In order to graduate you must:
- Complete 2 core courses.
- Complete 7 required introductory (100 level) courses.
- Complete either Pathway 1 (Marketing Research Major) or Pathway 2 (Applied Marketing Major)
- For Pathway 1 (Marketing Research Major), complete 8 required advanced (200/300 level) courses, and 7 elective courses.
- For Pathway 2 (Applied Marketing Major), complete 9 required advanced (200/300 level) courses, and 6 elective courses.
- (Optional) Use electives to complete a minor (4 courses) to supplement the required major.
- Complete no more than 10 introductory level courses, including core courses.
- Complete no more than 6 courses from the School of Communication, School of Social Sciences or Faculty of Science, Health, Education and Engineering.
- Register any selected Majors or Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
Program Structure
Pathway 1 - Marketing Research Major
Core courses (2)
Select 2 core courses from:
COR109
COR110
COR111
Introductory courses (7)
7 required courses:
BUS101
BUS102
BUS103
BUS104
BUS105
BUS106
BUS108
Advanced courses (8)
7 required courses:
BUS211
BUS301
BUS320
MKG210
MKG211
MKG220
MKG321
PLUS select 1 required course from:
IBS321
MKG221
MKG222
MKG322
Elective courses (7)
Select 7 elective courses.
Six electives must be advanced (200/300 level) courses. A minimum of 1 elective course must be from the School of Business, and the remaining 6 electives may be from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 288
Pathway 2 - Applied Marketing Major
Core courses (2)
Select 2 core courses from:
COR109
COR110
COR111
Introductory courses (7)
7 required courses:
BUS101
BUS102
BUS103
BUS104
BUS105
BUS106
BUS108
Advanced courses (9)
9 required courses:
BUS211
BUS320
IBS310
MKG210
MKG211
MKG220
MKG221
MKG222
MKG322
Elective courses (6)
Select 6 elective courses.
Five electives must be advanced (200/300 level) courses. The elective courses may be from either faculty (Arts and Business or Science, Health, Education and Engineering).