Student Handbook, Semester 2, 2010: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 2 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Student Handbook, Semester 2, 2010: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 2

Recommended enrolment pattern for students commencing Semester 2, 2010

This enrolment pattern is designed to comply with program requirements. Variations are possible but should only be considered in consultation with a Faculty of Arts and Social Sciences program adviser.
  • Students with credit transfer or recognition of prior learning should contact a Faculty of Arts and Social Sciences program adviser for enrolment advice.
  • Course offerings may change without notice. Consult the course schedule to confirm current course offerings.
  • Semester 2, 2010

    BUS105 Reality Bites: An Exploration of Non-Fiction
    Plus select 1 course from:
    CMN116 Wonderworlds: An Exploration of English Literature
    CMN130 Environment, Heritage and Tourism
    CMN140 Marketing Theory and Practice
    Plus select 2 core courses from:
    COR109 Introduction to Creative Writing
    COR110 Introduction to Journalism
    COR111 Introduction to Creative Advertising

    Semester 1, 2011

    BUS103 Communication and Thought
    BUS104 Innovation, Creativity and Entrepreneurship
    CMN120 Environment, Technology and Sustainability
    INT140 Business Law and Ethics

    Semester 2, 2011


    BUS108 Management and Organisational Behaviour
    CMN102 Public Relations Strategies and Tactics
    CMN213 An Introduction to Australian Politics: The Makings of a Republic?
    CMN231 Introduction to Informatics

    Semester 1, 2012

    CMN226 Communication Theory and Practice
    CMN229 Editing for the Communications Professional(or CMN218 Communication Campaign Planning in Semester 2, 2014)
    CMN248 Advertising: Copy and Image
    MKG210 Media and Promotion: Tourism and Hospitality

    Semester 2, 2012

    BUS101 Media and Community Relations
    BUS106 Creative Advertising
    MKG220 Consumer Behaviour
    MKG221 Applied Research Methods

    Semester 1, 2013

    BUS102 Accounting for Business
    BUS301 Marketing Communication
    CMN216 Sport and Event Marketing
    MKG211 Economics for Business

    Semester 2, 2013

    BUS320 Advanced Research Methods
    CMN251 Crisis and Issues Management
    MKG321 Services Marketing
    Plus select 1 Communication course from:
    CMN224 Corporate Governance and Social Responsibility
    CMN228 International Communication
    CMN237 Marketing Research Project
    CMN240 Advertising Campaigns
    CMN247 The Writer and the Law
    CMN256 Online Journalism
    CMN260 Digital Photojournalism and Feature Writing
    CMN267 Creative Writing for the Illustrated Book
    CMN273 Research into Journalism

    Semester 1, 2014

    BUS211 Creative Writing B: Novel Ideas
    CMN235 Creativity and Literature: Victorians to Moderns
    CMN243 Internship/Research Project (Professional Communication)
    Plus select 1 Arts and Social Sciences elective course 

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