Program summary
Program title:
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2010 entry: OP-17 / Rank-66
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English; Maths A, B or C
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.
Highlights
- Combine business and marketing expertise with technical skills in communications and journalism
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.
This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Program structure
Core courses
Select 2 courses from:
COR109 Exercise Physiology I
COR110 Cardiorespiratory Health and Rehabilitation
COR111 Science Research Methods
Faculty of Arts and Social Sciences courses
Introductory courses
3 required courses:
CMN102 Communication and Thought
CMN120 Innovation, Creativity and Entrepreneurship
INT140 Environment, Technology and Sustainability
Plus 1 course from
CMN116 Communication Theory and Practice
CMN130 Public Relations Strategies and Tactics
CMN140 An Introduction to Australian Politics: The Makings of a Republic?
Advanced courses
7 required courses:
CMN213 Introduction to Creative Writing
CMN216 Introduction to Journalism
CMN226 Introduction to Creative Advertising
CMN231 Editing for the Communications Professional
CMN235 Crisis and Issues Management
CMN243 Advertising: Copy and Image
CMN248 Communication Campaign Planning
Plus select 1 course from:
CMN218 News Writing: Print and Broadcast
CMN229 Public Relations Events Project
Plus select 1 courses from:
CMN214 Creative Advertising
CMN218 Media and Community Relations
CMN224 Media and Promotion: Tourism and Hospitality
CMN227 Computer-Assisted Reporting
CMN228 Media and Community Relations
CMN229 Advertising Campaigns
CMN237 News Rounds
CMN238 The Writer and the Law
CMN240 Media and Promotion: Tourism and Hospitality
CMN246 Online Journalism
CMN247 Creative Writing D: Paperback Hero
CMN249 Digital Photojournalism and Feature Writing
CMN256 Creative Writing for Children and Young Adults
CMN260 Creative Writing for the Illustrated Book
Select 1 elective course from the Faculty of Arts and Social Sciences
Faculty of Business courses
9 required courses:
BUS101 Advanced News Reporting
BUS102 Research into Journalism
BUS103 Creative Writing B: Novel Ideas
BUS104 Applied Research Methods
BUS105 Economics for Business
BUS106 Business Law and Ethics
BUS108 Management and Organisational Behaviour
BUS211 Marketing Theory and Practice
BUS320 Accounting for Business
Advanced marketing courses
7 required courses:
BUS301 Introduction to Informatics
MKG210 Strategic Management
MKG211 Corporate Governance and Social Responsibility
MKG220 Advanced Research Methods
MKG221 Consumer Behaviour
MKG321 Services Marketing
CMN251 Marketing Communication(which will be recognised as a component of the Marketing major in lieu of IBS310 Sport and Event Marketing)
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.
Program requirements and notes
- A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
- An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
- Refer to related policies, rules, plans and procedures.
- Refer to explanation of terms.
- International students need to refer to the University's English language proficiency requirements.
- Only a full-time study option is available to international students on a Student Visa.
- Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests, and examinations.
Enquiries
How to apply
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au
Program Leader - Faculty of Arts and Social Sciences
Dr Amalia Matheson
Tel: +61 7 5456 5054
Email: amatheso@usc.edu.au