Program summary

Program title:
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2010 entry: OP-17 / Rank-66
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English; Maths A, B or C
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.

Highlights

• Combine business and marketing expertise with technical skills in communications and journalism
• Earn two degrees in only four years
• Industry-based projects develop practical skills and build a portfolio

Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.

This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.

Career opportunities

Marketing, public relations, creative advertising, corporate communication, journalism, media.

Professional recognition

Students and graduates may become members of the Australian Market and Social Research Society of Australia.

Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.

Program structure

Core courses

Select 2 courses from:
COR109
COR110
COR111

Faculty of Arts and Social Sciences courses

Introductory courses

3 required courses:
CMN102
CMN120 Introduction to Contemporary Global Media and Communication
INT140
Plus 1 course from
CMN116 Playing with Words: an Introduction to Creative Writing Craft
CMN130 News and Reporting
CMN140

Advanced courses

7 required courses:
CMN213
CMN216
CMN226 Creative and Interactive Advertising
CMN231 Communication Campaign Planning
CMN235
CMN243
CMN248
Plus select 1 course from:
CMN218
CMN229
Plus select 1 courses from:
CMN214
CMN218
CMN224 Advertising Campaigns
CMN227
CMN228 Media Law and Ethics
CMN229
CMN237
CMN238
CMN240 Feature Writing
CMN246 Writing for Children and Young Adults
CMN247 Creative Writing for the Illustrated Book
CMN249
CMN256
CMN260 Writing the Short Story

Select 1 elective course from the Faculty of Arts and Social Sciences

Faculty of Business courses

9 required courses:
BUS101 Exploring Business Research
BUS102 Economics for Business
BUS103
BUS104 Discovering Management
BUS105 Marketing Essentials
BUS106
BUS108 Information Systems in Organisations
BUS211 Strategic Management
BUS320 Business, Governance and Society

Advanced marketing courses

7 required courses:
BUS301
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sports Marketing
MKG321
CMN251(which will be recognised as a component of the Marketing major in lieu of IBS310)

Course substitution: the GO (Global Opportunities) Program

As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.

Program requirements and notes

1. A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
2. An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
3. Refer to related policies, rules, plans and procedures.
4. Refer to explanation of terms.
5. International students need to refer to the University's English language proficiency requirements.
6. Only a full-time study option is available to international students on a Student Visa.
7. Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
8. Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests, and examinations.

Enquiries

How to apply

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259

Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au

Program Leader - Faculty of Arts and Social Sciences
Dr Amalia Matheson
Tel: +61 7 5456 5054
Email: amatheso@usc.edu.au

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