Pathway 1 - Marketing Research Major
Year 1
- Two (2) core courses:
One core course should be studied in your first semester and one in your second semester
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 3D Design A | |||
| COR110 3D Design B | |||
| COR111 3D Design C |
Introductory courses (6)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS102 3D Design D | |||
| BUS103 3D Design E - Internship/Professional Project | |||
| BUS104 3D Design F - Professional Portfolio | |||
| BUS105 Foundations of Sustainability | |||
| BUS106 Measuring Sustainability | |||
| BUS108 Communicating Sustainability |
Year 2
- One (1) required introductory (100 level) course.
- Five (5) required advanced (200 / 300 level) courses.
- Two (2) elective courses.
Of the 2 electives, 1 must be an advanced (200 / 300 level) course.
Required courses (6)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Sustainability Problem Solving | |||
| MKG210 Communication and Thought | |||
| MKG211 Innovation, Creativity and Entrepreneurship | |||
| BUS101 Environment, Technology and Sustainability | |||
| MKG220 Introduction to Economics |
PLUS select 1 required course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| IBS321 Business Law and Ethics | |||
| MKG221 Management and Organisational Behaviour | |||
| MKG222 Marketing Theory and Practice | |||
| MKG322 Accounting for Business |
Elective courses (2)
Select 2 elective courses, 1 must be an advanced (200 / 300 level) course.
Year 3
- Three (3) required advanced (200 / 300 level) courses.
- Five (5) elective courses.
All must be advanced (200 / 300 level) courses.
Required courses (3)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS301 Introduction to Informatics | |||
| BUS320 Strategic Management | |||
| MKG321 Consumer Behaviour |
Elective courses (5)
Select 5 elective courses, all must be advanced (200 / 300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).