- Study a degree with career opportunities in almost any industry
- Develop practical marketing skills with industry-related projects
- Specialise in Marketing Research or Applied Marketing
Program summary
Program title: Bachelor of Business (Marketing)
Award abbreviation: BBus(Mktg)
QTAC code: 012051 **
OP / Rank for 2013 entry: OP-18 / Rank-62
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2013: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 288
USC program code: BU351
CRICOS code: 028846A. Only a full-time option is available to international students on a Student Visa.
** Students may choose to complete the core and foundation courses at either the USC Noosa Centre or on campus. The remainder of the degree is completed on campus. The option to study at Noosa is not available to international students on a Student Visa.
Marketing plays a pivotal role in the success of any business.
In this program you learn how to design, implement and manage effective marketing strategies, and how to understand people and their buying patterns. Specialised courses include consumer behaviour, services marketing, promotions management, sport and event marketing, advanced research methods, international marketing, and management strategy. You choose to major in either Marketing Research or Applied Marketing and are encouraged to undertake practical work-related projects in association with industry.
Career opportunities
Marketing management, product development, advertising and sales, public relations, marketing research, consultancy, sport and events management.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Associate Professor Meredith Lawley
Tel: +61 7 5459 4459
Email: mlawley1@usc.edu.au
Program requirements
In order to graduate you must:
- Complete 2 core courses.
- Complete 7 required introductory (100 level) courses.
- Complete either Pathway 1 (Marketing Research Major) or Pathway 2 (Applied Marketing Major)
- For Pathway 1 (Marketing Research Major), complete 8 required advanced (200/300 level) courses, and 7 elective courses.
- For Pathway 2 (Applied Marketing Major), complete 9 required advanced (200/300 level) courses, and 6 elective courses.
- (Optional) Use electives to complete a minor (4 courses) to supplement the required major.
- Complete no more than 10 introductory level courses, including core courses.
- Complete no more than 6 courses from the School of Communication, School of Social Sciences or Faculty of Science, Health, Education and Engineering.
- Register any selected Majors or Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
Program Structure
Pathway 1 - Marketing Research Major
Core courses (2)
Select 2 core courses from:
COR109
COR110
COR111
Introductory courses (7)
7 required courses:
BUS101 Exploring Business Research
BUS102 Economics for Business
BUS103
BUS104 Discovering Management
BUS105 Marketing Essentials
BUS106
BUS108 Information Systems in Organisations
Advanced courses (8)
7 required courses:
BUS211 Strategic Management
BUS301
BUS320 Business, Governance and Society
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG321
PLUS select 1 required course from:
IBS321 International Business Strategy
MKG221 Sports Marketing
MKG222
MKG322 Building and Managing Brands
Elective courses (7)
Select 7 elective courses.
Six electives must be advanced (200/300 level) courses. A minimum of 1 elective course must be from the School of Business, and the remaining 6 electives may be from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 288
Pathway 2 - Applied Marketing Major
Core courses (2)
Select 2 core courses from:
COR109
COR110
COR111
Introductory courses (7)
7 required courses:
BUS101 Exploring Business Research
BUS102 Economics for Business
BUS103
BUS104 Discovering Management
BUS105 Marketing Essentials
BUS106
BUS108 Information Systems in Organisations
Advanced courses (9)
9 required courses:
BUS211 Strategic Management
BUS320 Business, Governance and Society
IBS310
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sports Marketing
MKG222
MKG322 Building and Managing Brands
Elective courses (6)
Select 6 elective courses.
Five electives must be advanced (200/300 level) courses. The elective courses may be from either faculty (Arts and Business or Science, Health, Education and Engineering).
Study Plan
The Bachelor of Business (Marketing) Study Plan is for students commencing in the current semester.
When enrolling, refer to the Pathway 1 (Marketing Research Major) or Pathway 2 (Applied Marketing Major) Study Plan