Note: Last intake Semester 2, 2011; refer to the Bachelor of Business for entry in 2012.

Program summary

Program title: Bachelor of Business (Marketing)
Award abbreviation: BBus(Mktg)
QTAC code: 012051 **
OP/Rank for 2011 entry: OP-18 / Rank-64
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English; Maths A, B or C
Fee type 2011: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
USC program code: BU351
CRICOS code: 028846A. Only a full-time option is available to international students on a Student Visa.

** Students may choose to complete the core and foundation courses at either the USC Noosa Centre or on campus. The remainder of the degree is completed on campus. The option to study at Noosa is not available to international students on a Student Visa.

Highlights

• Study a degree with career opportunities in almost any industry
• Develop practical marketing skills with industry-related projects
• Specialise in Marketing Research or Applied Marketing

Marketing plays a pivotal role in the success of any business.

In this program you learn how to design, implement and manage effective marketing strategies, and how to understand people and their buying patterns. Specialised courses include consumer behaviour, services marketing, promotions management, sport and event marketing, advanced research methods, international marketing, and strategic management. You choose to major in either Marketing Research or Applied Marketing and are encouraged to undertake practical work-related projects in association with industry.

Career opportunities

Marketing management, product development, advertising and sales, public relations, marketing research, consultancy, sport and events management.

Professional recognition

Students and graduates may become members of the Australian Market and Social Research Society of Australia.

Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.

Study Plan

This Study Plan is valid from Study Period 1, 2011.

For students who commenced study in this program prior to Study Period 1, 2011:

• Find the Student Handbook for the semester in which you commenced.
• Select the program in which you are enrolled.
• Either scroll down to the Program Structure, or select the Recommended Enrolment Pattern link.

Program requirements

In order to graduate you must:

• Complete a minimum of 24 courses including all core and required courses listed below, and electives.
• (Optional) Use electives to complete a minor to supplement the required major.
• Register your selected Major and any Minor with Student Administration.

Program notes

• Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
• Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
• As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
• Only a full-time study option is available to international students on a Student Visa.

Program structure

• Marketing Research Major
• Applied Marketing Major

Marketing Research Major

Core courses: (2)
Complete 2 core courses – ONE in your first semester and ONE in your second semester.

Select 2 core courses from:

Required courses: (7)

Marketing Research Major courses: (8)

PLUS select 1 course from:

Elective courses: (7)
Select 7 electives, 6 of which may be from any faculty (Science, Health and Education, Arts and Social Sciences or Business).

TOTAL UNITS 288

Applied Marketing Major

Core courses: (2) Complete 2 core courses – ONE in your first Semester and ONE in your second semester

Select 2 core courses from:

Required courses: (8)

Applied Marketing Major courses: (8)

PLUS select 4 courses from:

Elective courses: (6)
Select 6 elective courses from any faculty (Science, Health and Education, Arts and Social Sciences or Business).

TOTAL UNITS 288

The University attempts to ensure this information is accurate and up-to-date. However, the University reserves the right to discontinue or vary program/course information at any time without notice.

Enquiries

How to apply

Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au

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