Student Handbook, Semester 1, 2010: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 1 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Student Handbook, Semester 1, 2010: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 1

Recommended enrolment pattern for students commencing Semester 1, 2010

  • This full-time enrolment pattern is designed to comply with program requirements. Variations are possible but should only be considered in consultation with the program adviser.
  • Students with credit from prior tertiary study should consult their program adviser for recommended enrolment.
  • For detailed program information, please refer to the program structure.
  • Course offerings may change without notice. Consult the course schedule to confirm when courses are offered.
Semester 1, 2010

BUS103
BUS104 Discovering Management
CMN120 Introduction to Contemporary Global Media and Communication
INT140

Semester 2, 2010

BUS105 Marketing Essentials
Plus select 2 core courses from:
COR109
COR110
COR111
Plus select 1 course from:
CMN116 Playing with Words: an Introduction to Creative Writing Craft
CMN130 News and Reporting
CMN140

Semester 1, 2011

CMN226 Creative and Interactive Advertising
CMN229(or CMN218 in Semester 2, 2013)
CMN248
MKG210 Consumer Behaviour

Semester 2, 2011

CMN102
CMN213
CMN231 Communication Campaign Planning
BUS108 Information Systems in Organisations

Semester 1, 2012

BUS102 Economics for Business
CMN216
CMN235
MKG211 Services Marketing

Semester 2, 2012

MKG220 Marketing Communication
MKG221 Sports Marketing
BUS101 Exploring Business Research
BUS106

Semester 1, 2013

BUS211 Strategic Management
CMN243
MKG301
Plus select 1 Arts and Social Sciences elective course

Semester 2, 2013

BUS320 Business, Governance and Society
CMN251
MKG321
Plus select 1 Communication course from:
CMN224 Advertising Campaigns
CMN228 Media Law and Ethics
CMN237
CMN240 Feature Writing
CMN247 Creative Writing for the Illustrated Book
CMN256
CMN260 Writing the Short Story
CMN267
CMN273

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