Student Handbook, Semester 1, 2010: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 1 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Student Handbook, Semester 1, 2010: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 1

Recommended enrolment pattern for students commencing Semester 1, 2010

  • This full-time enrolment pattern is designed to comply with program requirements. Variations are possible but should only be considered in consultation with the program adviser.
  • Students with credit from prior tertiary study should consult their program adviser for recommended enrolment.
  • For detailed program information, please refer to the program structure.
  • Course offerings may change without notice. Consult the course schedule to confirm when courses are offered.
Semester 1, 2010

BUS103 Public Relations Strategies and Tactics
BUS104 Media and Community Relations
CMN120 Business Law and Ethics
INT140 Management and Organisational Behaviour

Semester 2, 2010

BUS105 Public Relations Strategies and Tactics
Plus select 2 core courses from:
COR109 An Introduction to Australian Politics: The Makings of a Republic?
COR110 Marketing Theory and Practice
COR111 Communication and Thought
Plus select 1 course from:
CMN116 Innovation, Creativity and Entrepreneurship
CMN130 Environment, Technology and Sustainability
CMN140 Introduction to Creative Writing

Semester 1, 2011

CMN226 Introduction to Journalism
CMN229 Introduction to Creative Advertising(or CMN218 Advertising: Copy and Image in Semester 2, 2013)
CMN248 Media and Promotion: Tourism and Hospitality
MKG210 Media and Community Relations

Semester 2, 2011

CMN102 Creative Advertising
CMN213 Consumer Behaviour
CMN231 Communication Theory and Practice
BUS108 Editing for the Communications Professional

Semester 1, 2012

BUS102 Communication Campaign Planning
CMN216 Introduction to Informatics
CMN235 Economics for Business
MKG211 Crisis and Issues Management

Semester 2, 2012

MKG220 News Writing: Print and Broadcast
MKG221 Services Marketing
BUS101 Marketing Communication
BUS106 Sport and Event Marketing

Semester 1, 2013

BUS211 Applied Research Methods
CMN243 Accounting for Business
MKG301 Strategic Management
Plus select 1 Arts and Social Sciences elective course

Semester 2, 2013

BUS320 Public Relations Events Project
CMN251 Advanced Research Methods (Marketing)
MKG321 Corporate Governance and Social Responsibility
Plus select 1 Communication course from:
CMN224 International Communication
CMN228 Marketing Research Project
CMN237 Advertising Campaigns
CMN240 The Writer and the Law
CMN247 Online Journalism
CMN256 Digital Photojournalism and Feature Writing
CMN260 Creative Writing for the Illustrated Book
CMN267 Research into Journalism
CMN273 Creative Writing B: Novel Ideas

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