Bachelor of Arts/Bachelor of Business (Marketing Communication) | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Arts/Bachelor of Business (Marketing Communication)

Program summary

QTAC code: 016401
OP/Rank for 2009 entry: OP-18 / Rank-64
Award abbreviation: BA/BBus
Degree type: undergraduate
Mode of study: on campus
Duration: 4 years full-time or equivalent part-time
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
Recommended prior study: English and Maths
Commence: Semester 1 or Semester 2
USC program code: AB302
CRICOS code: 057533M

Program overview

This program offers advanced studies in marketing, combined with a diverse range of courses in the complementary area of professional communication. You will receive a balanced mix of theory, analysis and professional skills development, and will become well-equipped to work in a variety of marketing and communication settings.

In the marketing portion of the program, you will learn how to design, develop, implement and manage effective marketing strategies, as well as how to understand people and their buying patterns. Studies in applied research methods will enable you to collect accurate information and analyse market potential. An emphasis on relationship marketing recognises an emerging Australian trend, while a series of business foundation courses build your general business knowledge.

In the communication portion of the program, you will study communication theory and practice, public relations, editing, crisis and issues management, advertising, and campaign planning. You can also choose from a diverse range of courses in other areas of communication, including creative writing and journalism.

The program structure allows you to earn two degrees in a shorter amount of time than if you were to study the programs separately. You will receive two testamurs (degree certificates) on completion.

Professional recognition

This program is accredited by the Australian Market and Social Research Society (AMSRS), of which students are encouraged to become members. Graduates of the program are eligible to apply to receive the AMSRS Certificate in Market Research.

Career opportunities

Professional communication skills are highly valued by employers across a variety of sectors. Opportunities may be available in:

  • advertising 
  • corporate communication 
  • film and television writing 
  • journalism 
  • market development/research 
  • marketing 
  • media planning/research 
  • professional writing 
  • project management 
  • public relations 
  • sales management 
  • web development

Special features

  • industry-related projects in marketing, including a research project, develop practical skills
  • qualifies students to receive the Certificate in Market Research of the Australian Market Research and Social Research Society (AMSRS)
  • earn two degrees in four years of full-time study

Program structure

Core courses

Select 2 courses from:
COR109 Community Development and Social Action
COR110 Communication and Thought
COR111 Innovation, Creativity and Entrepreneurship

Faculty of Arts and Social Sciences courses
Introductory courses

3 required courses:
CMN102 Environment, Technology and Sustainability
CMN120 Communication Theory and Practice
INT140 Public Relations Strategies and Tactics
Plus 1 course from
CMN116 An Introduction to Australian Politics: The Makings of a Republic?
CMN130 Introduction to Creative Writing
CMN140 Introduction to Journalism

Advanced courses

7 required courses:
CMN213 Introduction to Creative Advertising
CMN216 Editing for the Communications Professional
CMN226 Crisis and Issues Management
CMN231 Advertising: Copy and Image
CMN235 Communication Campaign Planning
CMN243 News Writing: Print and Broadcast
CMN248 Public Relations Events Project
Plus select 1 course from:
CMN218 Creative Advertising
CMN229 Media and Community Relations
Plus select 1 courses from:
CMN214 Media and Promotion: Tourism and Hospitality
CMN218 Computer-Assisted Reporting
CMN224 Media and Community Relations
CMN227 Advertising Campaigns
CMN228 News Rounds
CMN229 The Writer and the Law
CMN237 Media and Promotion: Tourism and Hospitality
CMN238 Online Journalism
CMN240 Creative Writing D: Paperback Hero
CMN246 Digital Photojournalism and Feature Writing
CMN247 Creative Writing for Children and Young Adults
CMN249 Creative Writing for the Illustrated Book
CMN256 Advanced News Reporting
CMN260 Research into Journalism

Select 1 elective course from the Faculty of Arts and Social Sciences

Faculty of Business courses

9 required courses:
BUS101 Creative Writing B: Novel Ideas
BUS102 Applied Research Methods
BUS103 Economics for Business
BUS104 Business Law and Ethics
BUS105 Management and Organisational Behaviour
BUS106 Marketing Theory and Practice
BUS108 Accounting for Business
BUS211 Introduction to Informatics
BUS320 Strategic Management

Advanced marketing courses

7 required courses:
MKG210 Corporate Governance and Social Responsibility
MKG211 Consumer Behaviour
MKG220 Services Marketing
MKG221 Marketing Communication
MKG301 Sport and Event Marketing
MKG321 Advanced Research Methods (Marketing)
CMN251 Marketing Research Project(which will be recognised as a component of the Marketing major in lieu of IBS310 International Communication)

Course substitution: the GO (Global Opportunities) Program

As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.

Program requirements and notes

  1. A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
  2. An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
  3. Refer to the Academic Rules.
  4. Refer to explanation of terms.
  5. Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
  6. Courses within this program are assessed using a variety of assessment methods including, for example, essays, seminar presentations, reports, in-class tests, and examinations.
  7. International students need to refer to the University's English language proficiency requirements.

Enquiries

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259

Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au

Program Leader - Faculty of Arts and Social Sciences
Dr Amalia Matheson
Tel: +61 7 5456 5054
Email: amatheso@usc.edu.au

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