Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. UniSC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Meet Cat Kitney, Bachelor of Business graduate, Head of Community at Young Change Agents, a not-for-profit social enterprise that helps young people develop enterprise skills.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Introduction to Criminology
CMN204 Understanding Crime
MKG210 Punishment and Corrections
MKG211 Policing
MKG220 Justice and the Australian Legal System
MKG221 Foundations of Human Behaviour
MKG300 Australian Society: How does(n't) it work? - An Introduction to Sociology
MKG322 Introduction to Indigenous Australia

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Introduction to Social Work Practice Theories
MKG210 Introduction to Social Work and Human Services
MKG211 Marketing Essentials
MKG220 Social Media: Content Curation and Creation

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Consumer Behaviour
MKG701 Services Marketing

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Marketing Communication
BUS704 Sports Marketing
BUS705 Marketing for Social Change
MGT701 Building and Managing Brands
MGT703 Marketing Essentials