Major (8)
For a major in Marketing, students must successfully complete 8 courses:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
BUS105 Special Research Project | |||
CMN204 Workplace Learning I | |||
MKG210 Marketing Essentials | |||
MKG211 Social Media: Content Curation and Creation | |||
MKG220 Consumer Behaviour | |||
MKG221 Services Marketing | |||
MKG300 Marketing Communication | |||
MKG322 Sports Marketing |
Minor (4)
For a minor in Marketing, students must successfully complete 4 courses:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
BUS105 Marketing for Social Change | |||
MKG210 Building and Managing Brands | |||
MKG211 Marketing Essentials | |||
MKG220 Consumer Behaviour |
Specialisation (4)
Note: Only available to students enrolled in a postgraduate program
For a specialisation in Marketing, students must successfully complete 4 courses from:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
BUS710 Services Marketing | |||
MKG701 Marketing Communication |
Plus select 2 courses from:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
BUS703 Digital Branding | |||
BUS704 Marketing in a Global Environment | |||
BUS705 Evidenced Based Decision Making | |||
MGT701 Finance and Accounting for Managers | |||
MGT703 Innovation Management and Professional Development |