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Creative Advertising

The Creative Advertising major prepares you for creative and strategic roles in the dynamic advertising industry.

You’ll study communication and advertising theories and develop your practical skills through industry projects for real clients. You’ll also learn about copywriting, new media advertising, advertising planning and design.

This major develops your professional skills in communication, creative problem solving, teamwork, time management and leadership – transferable skills that are valuable in any career.

Career opportunities

Account executive, copywriter, creative director, account planner, art director, advertising designer.

Major (8)

For a major in Creative Advertising, students must successfully complete 8 courses:

Course	Semester of offer	Units	Requisites
CMN140 Music and Pop Culture
DES105 Work Integrated Learning Project
CMN204 Music Video on Location
CMN213 Production 3
CMN224 Services Marketing
CMN226 The World of Tourism, Leisure and Events
DES211 Creating and Managing Event Experiences

PLUS select 1 course from:

Course	Semester of offer	Units	Requisites
CMN311 Running Meetings, Incentives, Conventions and Exhibitions (M.I.C.E) industry events
CMN312 Environment and Health

*Available to be studied online

Minor (4)

For a minor in Creative Advertising, students must successfully complete 4 courses:

Course	Semester of offer	Units	Requisites
CMN140 Microbiology
CMN204 Environmental Health Risk Management
CMN224 Applied Microbiology and Biotechnology
CMN226 Introduction to Creative Advertising