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Social MediaMajorMinor

If you are excited by the latest updates in digital media and passionate about communication, consider a career in social media. Social media proficiency is a desirable skill in modern business and your studies will prepare you with the digital skills necessary for a flexible career in business or communications.

This dynamic major will equip you with a variety of multi-disciplinary talents, bringing together core elements from marketing, advertising and journalism.

You will be mentored by award-winning academics with a focus on hands-on professional experience and learn how to create and manage content across multiple platforms, including how to overcome ethical and legal complications.

Take advantage of the opportunity to work with real-world clients and graduate with a portfolio of professional work to present to prospective employers.

Explore the full range of Creative Industries majors and minors.

The Social Media Major can be selected in the Bachelor of Creative Industries, Bachelor of Communication, Bachelor of Design and Bachelor of Business/ Bachelor of Communication.

The Social Media Minor can be selected in the Bachelor of Creative Industries, Bachelor of Communication, Bachelor of Design and the Bachelor of Nutrition.

Major (8)

For a major in Social Media students must successfully complete 8 courses:

Course	Semester of offer	Units	Requisites
BUS105 Food in Society
CMN120 Principles of Nutrition
CMN204 Nutrition for Health and Exercise
CMN208 Marketing Essentials
CMN226 Introduction to Contemporary Global Media and Communication
CMN276 Social Media: Content Curation and Creation
CMN308 Issues in Social Media
CMN309 Creative and Interactive Advertising

*Available to be studied online

Minor (4)

For a minor in Social Media students must successfully complete 4 courses:

Course	Semester of offer	Units	Requisites
BUS105 Social Media Communication
CMN204 Social Media: Monitoring and Measurement
CMN276 Transmedia Storytelling Campaigns
CMN308 Marketing Essentials