Major (8)
For a major in Marketing, students must successfully complete 8 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Marketing Essentials | |||
| CMN204 Social Media: Content Curation and Creation |
| 12 | |
| MKG210 Consumer Behaviour |
| 12 | Pre: BUS105 |
| MKG211 Services Marketing |
| 12 | Pre: BUS105 |
| MKG220 Marketing Communication |
| 12 | Pre: BUS105 |
| MKG221 Sports Marketing |
| 12 | Pre: BUS105 |
| MKG300 Marketing for Social Change |
| 12 | Pre: BUS105 Anti: MKG222 |
| MKG322 Building and Managing Brands |
| 12 | Pre: BUS105 |
Minor (4)
For a minor in Marketing, students must successfully complete 4 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Marketing Essentials |
| 12 | |
| MKG210 Consumer Behaviour |
| 12 | Pre: BUS105 |
| MKG211 Services Marketing |
| 12 | Pre: BUS105 |
| MKG220 Marketing Communication |
| 12 | Pre: BUS105 |
Specialisation (4)
Note: Only available to students enrolled in a postgraduate program
For a specialisation in Marketing, students must successfully complete 4 courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS710 Digital Branding |
| 12 | Pre: Enrolled in any PGRD Program |
| MKG701 Marketing in a Global Environment |
| 12 | Pre: Enrolled in any PGRD Program Anti: MBA702 and MBA726 |
Plus select 2 courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS703 Evidenced Based Decision Making |
| 12 | Pre: Enrolled in any PGRD Program Anti: MBA703 or EMB753 |
| BUS704 Finance and Accounting for Managers |
| 12 | Pre: Enrolled in any PGRD Program Anti: MBA713 or EMB763 or ACC511 |
| BUS705 Innovation Management and Professional Development |
| 12 | Pre: Enrolled in any PGRD Program Anti: MBA701 or EMB751 |
| MGT701 Leading and Managing Organisations |
| 12 | Pre: Enrolled in any PGRD Program or (enrolled in Program SC410, SC411, SC425, SC404 or SC405 and 280 units completed towards these Programs) Anti: MBA707 or EMB757 |
| MGT703 Strategy, Governance and Ethics |
| 12 | Pre: Enrolled in any PGRD Program Anti: MBA712 or EMB762 |