Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Teaching Reading and Writing
CMN204 Teaching Primary School Mathematics
MKG210 Professional Learning 6: Internship: The Professional Practitioner
MKG211 Aboriginal and Torres Strait Islander Perspectives in Learning and Teaching
MKG220 Professional Practice: Teacher as Researcher
MKG221 Introductory Bioscience
MKG300 Introduction to Nutrition
MKG322 Food in Society

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Public Health Foundations
MKG210 Group Processes and Practice
MKG211 Therapeutic Communication Skills
MKG220 Justice and the Australian Legal System

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Foundations of Human Behaviour
MKG701 Australian Society: How does(n't) it work? - An Introduction to Sociology

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Introduction to Indigenous Australia
BUS704 Introduction to Social Work and Human Services
BUS705 Introduction to Social Work Practice Theories
MGT701 Human Development and Learning
MGT703 Professional Experience: Play and Pedagogy in Early Learning