Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Middle Phase Curriculum 2: Assessment for Learning
MKG210 Vocational and Enterprise Education
MKG211 Workplace Learning: Learning Engagement
MKG220 Senior Phase Curriculum
MKG221 Introduction to Indigenous Australia
MKG222 Wonderworlds: An Exploration of English Literature
MKG322 Coastal and Marine Systems
MKG324 Environmental and Resource Economics

*Available to be studied online

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Climatic and Hydrological Systems
MKG210 Integrated Marine Systems
MKG211 Workplace Learning: Inclusivity and Diversity
MKG220 Workplace Learning: Professional Engagement

*Available to be studied online

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 E-Learning Leader
MKG701 Learning for Sustainability in Schools

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Internship
BUS704 Human Development and Early Learning
BUS705 Learning Choices
MGT701 Workplace Learning 5
MGT703 Teaching Reading and Writing in the Early Years