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Creative Advertising

The Creative Advertising major prepares you for creative and strategic roles in the dynamic advertising industry.

You’ll study communication and advertising theories and develop your practical skills through industry projects for real clients. You’ll also learn about copywriting, new media advertising, advertising planning and design.

This major develops your professional skills in communication, creative problem solving, teamwork, time management and leadership – transferable skills that are valuable in any career.

Career opportunities

Account executive, copywriter, creative director, account planner, art director, advertising designer.

Major (8)

For a major in Creative Advertising, students must successfully complete 8 courses:

Course	Semester of offer	Units	Requisites
CMN140 Introduction to Creative Advertising
DES105 Introduction to Design and Concept
CMN204 Social Media: Content Curation and Creation
CMN213 Editing for the Communication Professional
CMN224 Advertising Campaigns
CMN226 Advertising: Copy and Image
DES211 Visual Identity

PLUS select 1 course from:

Course	Semester of offer	Units	Requisites
CMN311 Industry Project 1: Communication, Creativity and Design
CMN312 Industry Internship 1: Communication, Creativity and Design

*Available to be studied online

Minor (4)

For a minor in Creative Advertising, students must successfully complete 4 courses:

Course	Semester of offer	Units	Requisites
CMN140 Introduction to Creative Advertising
CMN204 Social Media: Content Curation and Creation
CMN224 Advertising Campaigns
CMN226 Advertising: Copy and Image