Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Money and Banking
MKG210 Marketing Essentials
MKG211 Consumer Behaviour
MKG220 Services Marketing
MKG221 Marketing Communication
MKG222 Sports Marketing
MKG322 Marketing of Social Causes
MKG324 The Power of Brands

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Contemporary and Emerging Marketing Perspectives
MKG210 Marketing Essentials
MKG211 Consumer Behaviour
MKG220 Services Marketing

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Marketing Communication
MGT703 Marketing in an International Environment
MKG701 Strategic Management
MKG721 Marketing Management
MGT737 Food Marketing
MGT704 Supply Chain Management
MGT735 Global Business Management