Major (8)
For a major in Marketing, students must successfully complete 8 courses:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
BUS105 Marketing Essentials | |||
MKG210 Consumer Behaviour | |||
MKG211 Services Marketing | |||
MKG220 Marketing Communication | |||
MKG221 Sports Marketing | |||
MKG222 Marketing of Social Causes | |||
MKG322 The Power of Brands | |||
MKG324 Contemporary and Emerging Marketing Perspectives |
Minor (4)
For a minor in Marketing, students must successfully complete 4 courses:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
BUS105 Marketing Essentials | |||
MKG210 Consumer Behaviour | |||
MKG211 Services Marketing | |||
MKG220 Marketing Communication |
Specialisation (4)
Note: Only available to students enrolled in a postgraduate program
For a specialisation in Marketing, students must successfully complete 4 courses from:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
BUS710 Marketing in an International Environment | |||
MGT703 Strategic Management | |||
MKG701 Marketing Management | |||
MKG721 Food Marketing | |||
MGT737 Supply Chain Management | |||
MGT704 Global Business Management | |||
MGT735 Retail Supply Chain Management and Procurement |