Bachelor of Communication (Professional Communication) | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Communication (Professional Communication)

Leading-edge communication for a changing world

Want to future-proof your career? Communication is one of the most in-demand skills across all industries. In a changing global economy, organisations are looking for professionals who can communicate strategically and effectively across a range of audiences, channels and media.

Study location
  • Sunshine Coast
Refer to the program footnotes
CRICOS code
098458M
Commence
Semester 1, Semester 2
Program length (full-time)
3 years
Annual tuition fee 2020
A$24,000
Estimated total tuition fee *
A$72,000
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Study location QTAC code
  • Sunshine Coast 011341
Minimum selection threshold
ATAR - 54.55 OP - 18 Rank - 64
UniSC program code
AR309
Commence
Semester 1, Semester 2
Duration
3 years full time or part time equivalent
Study mode
Blended Learning
Recommended prior study
English
Fee type 2020
  • Commonwealth supported places
Total courses
24
Total units
288

Want to future-proof your career? Communication is one of the most in-demand skills across all industries. In a changing global economy, organisations are looking for professionals who can communicate strategically and effectively across a range of audiences, channels and media.

The Bachelor of Communication (Professional Communication) prepares you to take advantage of this demand, with a broad skillset that includes written, visual and audio communication. You’ll study the foundations of communication theory and its application across a range of fields, including social media, public relations, journalism, publishing and more.

In this program you will:

  • Learn the foundations of communication, storytelling and entrepreneurship, and how to use them in professional and global contexts.
  • Build practical experience in communication research, content curation, and campaign development and implementation.
  • Understand the changing communication needs of a range of groups, including corporate businesses, non-profits and social change organisations.
  • Gain hands-on experience through your choice of industry project.

Career opportunities:

  • Social media specialist
  • Content strategist
  • Communications manager
  • Copywriter
  • Editor
  • Speech writer
  • Professional speaker
  • Technical writer
  • Organisational communication
  • Political, NGO, and activist communication

Program structure

Introductory courses (4) 48 units

CMN101 Research in Health Care
CMN106 Qualitative Research: Approaches and Practice
CMN107 Quantitative Research Methods
COR109 Special Project: Evaluating Practice Knowledge

Developing and Graduate courses (12) 144 units

CMN204 Special Project: Translating Knowledge into Practice
CMN213 Research Project A
CMN228 Research Project B
CMN252 Research Project C
CMN276 Research Project F
CMN309 Research Design: Methodology and Literature Review
CMN313 Coursework 1 Hons School of Communication & Creative Industries
CMN314 Coursework 2 Hons School of Communication & Creative Industries
CMN315 Coursework 3 Hons School of Communication & Creative Industries
EGL201 Introduction to Creative Entrepreneurship
EGL206 Contemporary Communication Theory and Trends
SUS202 Introduction to Professional Communication

Elective courses (8) 96 units

Select 8 courses (96 units) from the undergraduate elective course options. 2 electives (24 units) must be developing and graduate (200/300 coded) level courses. Students are strongly encouraged to use their electives to complete courses in the available Communication disciplines.

Note: Program structures are subject to change. Not all USC courses are available on every USC campus.

Total units: 288

Program requirements and notes

In order to graduate you must:

  • Successfully complete 288 units as outlined in the Program Structure
  • Complete no more than 10 introductory level (100 coded) courses
Program Notes
  • Completing this program within the specified (full-time) duration is based on studying 48 units per semester (normally 4 courses) and following the recommended study sequence
  • The unit value of all courses is 12 units unless otherwise specified
  • It is each students responsibility to enrol correctly according to your course requisites, program rules and requirements and be aware of academic calendar dates
  • Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
  • Only a full-time study option is available to international students on Student visa
  • Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses