Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Environmental Economics
IBS310 Environmental Health Risk Management
MKG210 Introduction to Marketing
MKG211 International Marketing
MKG220 Consumer Behaviour
MKG222 Services Marketing
MKG322 Marketing Communication
MKG324 Marketing of Social Causes

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Brand Management
MKG210 Contemporary and Emerging Marketing Perspectives
MKG211 Introduction to Marketing
MKG220 Consumer Behaviour

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Services Marketing
MGT703 Marketing Communication
MKG701 Marketing in an International Environment
MKG721 Strategic Management
MGT737 Marketing Management
MGT704 Food Marketing
MGT735 Supply Chain Management