Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Digital Photographic Practice II
IBS310 Digital Photographic Practice III
MKG210 Digital Photographic Practice IV
MKG211 Communication and Thought
MKG220 Introduction to Economics
MKG222 Introduction to Management
MKG322 Business Analytics
MKG324 Introduction to Marketing

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Accounting for Business
MKG210 Introduction to Informatics
MKG211 Business Law and Ethics
MKG220 Managing Human Resources

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Staffing and Remuneration
MGT703 Managing Workplace Relations
MKG701 Cross-Cultural Management
MKG721 Leadership and Team Dynamics
MGT737 Training and Development
MGT704 Corporate Governance and Social Responsibility
MGT735 Managing Organisational Change