Bachelor of Communication (Professional Communication) | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Communication (Professional Communication)

Leading-edge communication for a changing world

Want to future-proof your career? Communication is one of the most in-demand skills across all industries. In a changing global economy, organisations are looking for professionals who can communicate strategically and effectively across a range of audiences, channels and media.

Study location
  • Sippy Downs
Refer to the program footnotes
CRICOS code
098458M
Commence
Semester 1, Semester 2
Program length (full-time)
3 years
Annual tuition fee 2019
$23,200
Estimated total tuition fee *
$69,600
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Study location QTAC code
  • Sunshine Coast 011341
Minimum selection threshold
OP - 18 Rank - 64
UniSC program code
AR309
Commence
Semester 1, Semester 2
Duration
3 years full time or part time equivalent
Study mode
Blended Learning
Recommended prior study
English
Fee type 2019
  • Commonwealth supported places
Total courses
24
Total units
288

Want to future-proof your career? Communication is one of the most in-demand skills across all industries. In a changing global economy, organisations are looking for professionals who can communicate strategically and effectively across a range of audiences, channels and media.

The Bachelor of Communication (Professional Communication) prepares you to take advantage of this demand, with a broad skillset that includes written, visual and audio communication. You’ll study the foundations of communication theory and its application across a range of fields, including social media, public relations, journalism, publishing and more.

In this program you will:

  • Learn the foundations of communication, storytelling and entrepreneurship, and how to use them in professional and global contexts.
  • Build practical experience in communication research, content curation, and campaign development and implementation.
  • Understand the changing communication needs of a range of groups, including corporate businesses, non-profits and social change organisations.
  • Gain hands-on experience through your choice of industry project.

Career opportunities:

  • Social media specialist
  • Content strategist
  • Communications manager
  • Copywriter
  • Editor
  • Speech writer
  • Professional speaker
  • Technical writer
  • Organisational communication
  • Political, NGO, and activist communication

Program structure

Introductory courses (4) 48 units

CMN101 Qualitative Research: Approaches and Practice
CMN106 Simulation in Practice Education
CMN107 Special Project: Evaluating Practice Knowledge
COR109 Special Project: Translating Knowledge into Practice

Developing and Graduate courses (12) 144 units

CMN204 Introduction to Creative Entrepreneurship
CMN213 Contemporary Communication Theory and Trends
CMN228 Introduction to Professional Communication
CMN252 Communication and Thought
CMN276 Social Media: Content Curation and Creation
CMN309 Editing for the Communications Professional
CMN313 Media Publishing: Law & Ethics
CMN314 Public Relations Writing
CMN315 Social Media
EGL201 Transmedia Storytelling Campaigns
EGL206 Creativity, Design and Communication Project
SUS202 Global Communication

Elective courses (8) 96 units

Select 8 courses (96 units) from the undergraduate elective course options. 2 electives (24 units) must be developing and graduate (200/300 coded) level courses. Students are strongly encouraged to use their electives to complete courses in the available Communication disciplines.

Note: Program structures are subject to change. Not all USC courses are available on every USC campus.

Total units: 288

Program requirements and notes

In order to graduate you must:

  • Successfully complete 288 units as outlined in the Program Structure
  • Complete no more than 10 introductory level (100 coded) courses
Program Notes
  • Completing this program within the specified (full-time) duration is based on studying 48 units per semester (normally 4 courses) and following the recommended study sequence
  • The unit value of all courses is 12 units unless otherwise specified
  • It is each students responsibility to enrol correctly according to your course requisites, program rules and requirements and be aware of academic calendar dates
  • Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
  • Only a full-time study option is available to international students on Student visa
  • Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses