Design your dream career
Looking for a creative business career that lets you help shape the future? In this double degree, you’ll develop the creative and technical skills you need to work as a graphic, visual communication or web designer, as well as strong foundations in the critical aspects of a changing business landscape including marketing, management and entrepreneurship. Using cutting-edge tools and traditional design methods, you’ll work in a studio-based environment to hone your abilities and prepare to tackle a broad range of design challenges within complex and dynamic business environments.
New in 2020
Looking for a creative business career that lets you help shape the future? In this double degree, you’ll develop the creative and technical skills you need to work as a graphic, visual communication or web designer, as well as strong foundations in the critical aspects of a changing business landscape including marketing, management and entrepreneurship. Using cutting-edge tools and traditional design methods, you’ll work in a studio-based environment to hone your abilities and prepare to tackle a broad range of design challenges within complex and dynamic business environments.
In this degree you will:
- Study the principles of good design, and learn how to use design to help people communicate, interact and learn
- Build design expertise in your choice of major, including Animation and Visualisation Design, Interaction and UX Design, Serious Games Design or Visual Communication
- Understand the fundamentals of modern business, including management, marketing, international trade and corporate social responsibility
- Practise thinking creatively, analytically, and entrepreneurially to solve complex challenges related to business and design
Career opportunities
- Animation and visualisation designer
- UX designer
- Game programmer/designer
- Concept artist
- Photographer
- Fashion designer
- Entrepreneur
- Marketing coordinator
- Creative director
- Advertising executive
- Business manager
- International business
Program structure
Business courses
Introductory courses (7) 84 units
BUS101 Environment, Technology and Sustainability
BUS102 Marketing Theory and Practice
BUS104 Communication Theory and Practice
BUS105 Public Relations Strategies and Tactics
BUS106 An Introduction to Australian Politics: The Makings of a Republic?
BUS108 Justice and the Australian Legal System
COR109 Foundations of Criminology
Developing and Graduate courses (2) 24 units
BUS203 Editing for the Communications Professional
BUS306 Media and Community Relations
BUS320 Communication Campaign Planning
Major (8) 96 units
1 Major (96 units) selected from the USC Business School:
- Accounting
- Economics and Finance
- Entrepreneurship
- Human Resource Management
- Information Systems
- International Business
- Management
- Marketing
- Tourism, Leisure and Event Management
Design courses
Introductory courses (2) 24 units
CMN101 Politics and the Media
DES102 Consumer Behaviour
Graduate course (1) 12 units
CMN313 Crisis and Issues Management
PLUS select 12 courses (144 units) to complete 1 major and 1 minor
Majors:
- Animation and Visualisation Design
- Interactive and UX Design
- Serious Games Design
- Visual Communication
Minors:
- Animation and Visualisation Design
- Fashion Studies
- Game Art
- Game Programming
- Interactive and UX Design
- Interactive Narrative
- Serious Games Design
- Photographic Practice
- Visual Communication
Elective courses
Select elective courses from the undergraduate elective course options. The number of electives is dependent on the Business major or minor chosen and the number of required courses included in that major or minor. Note that the total number of courses required to complete the program is 32 courses.
Note: Program structures are subject to change. Not all USC courses are available on every USC campus.
Total units: 384
Program requirements and notes
Program requirements
In order to graduate you must:
- Successfully complete 384 units as outlined in the Program Structure
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses) and following the recommended study sequence
- The unit value of all courses is 12 units unless otherwise specified
- It is each students responsibility to enrol correctly according to your course requisites, program rules and requirements and be aware of the academic calendar dates
- Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
- As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
- Only a full-time study option is available to international students on a Student Visa
- Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses.