Become a leader in the business of communication
Effective communication skills are among the most sought-after skills in any modern business. In this double degree, you’ll learn the foundations of clear, accurate and engaging communication within a range of contexts including social media, marketing, video production and more. You’ll also develop the core business knowledge you will need to succeed in your future as a business professional in areas such as business strategy implementation, organisational learning and growth.
New in 2020
Effective communication skills are among the most sought-after skills in any modern business. In this double degree, you’ll learn the foundations of clear, accurate and engaging communication within a range of contexts including social media, marketing, video production and more. You’ll also develop the core business knowledge you will need to succeed in your future as a business professional in areas such as business strategy implementation, organisational learning and growth.
In this degree you will:
- Study the core communication disciplines and become job-ready for a range of media, marketing and communication roles
- Build a diverse skillset by studying core business concepts like management, marketing, economics and international business
- Develop briefs and communication campaigns, work with real clients and projects and experience work as part of an agency team
Career opportunities
- Social media manager
- Advertising executive
- Content strategist
- Creative director
- Public relations officer
- Copywriter
- Marketing coordinator
- Corporate communications officer
- Entrepreneur
- Innovation manager
Program structure
Business courses
Introductory courses (7) 84 units
BUS101 Advanced Soil Mechanics
BUS102 Design of Wastewater Treatment Systems
BUS104 Concrete Structures and Technology
BUS105 Design of Water Supply Systems
BUS106 Business Analytics
BUS108 Introduction to Economics
COR109 Introduction to Management
Developing and Graduate courses (3) 36 units
BUS203 Introduction to Marketing
BUS306 Accounting for Business
BUS320 Introduction to Informatics
1 Major selected from the USC Business School:
- Accounting
- Economics and Finance
- Entrepreneurship
- Human Resource Management
- Information Systems
- International Business
- Management
- Marketing
- Tourism, Leisure and Event Management
Communication courses
Introductory courses (2) 24 units
CMN101 Communication and Thought
CMN106 Business Law and Ethics
Graduate courses (1) 12 units
PLUS select 12 courses (144 units) towards 1 major and 1 minor:
Major (8) 96 units
Minor (4) 48 units
- Creative Advertising
- Creative Writing and Publishing
- Journalism
- Marketing
- Public Relations
- Social Media
Elective courses
Select elective courses from the undergraduate elective course options.
The number of electives is dependent on the Business major or minor chosen and the number of required courses included in that major or minor. Note that the total number of courses required to complete the program is 32 courses.
Note: Program structures are subject to change. Not all USC courses are available on every USC campus.
Total units: 384
Program requirements and notes
Program requirements
In order to graduate you must:
- Successfully complete 384 units as outlined in the Program Structure
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses) and following the recommended study sequence
- The unit value of all courses is 12 units unless otherwise specified
- It is each students responsibility to enrol correctly according to your course requisites, program rules and requirements and be aware of the academic calendar dates
- Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
- As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
- Only a full-time study option is available to international students on a Student Visa
- Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses.