Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Advanced Professional Experience for Exercise Science
MKG210 Advanced Professional Experience for Exercise Science
MKG211 Exercise Management in Chronic Disease
MKG220 Exercise in Musculoskeletal Rehabilitation
MKG222 Exercise in Neurological Rehabilitation
MKG322 Case Management and Occupational Rehabilitation
MKG324 Advanced Professional Experience for Exercise Science

PLUS select 1 course from:

CourseSemester of offerUnitsRequisites
IBS310 Advanced Professional Experience for Exercise Science
MKG212 Communication and Thought
MKG221 Foundations of Australian Law A

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Criminal Law and Procedure A
MKG210 Foundations of Australian Law B
MKG211 Criminal Law and Procedure B
MKG220 Torts A

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS710 Contracts A
MGT703 Property A
MKG701 Torts B
MKG721 Contracts B