Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Advanced Coaching Science
MKG210 Special Research Project
MKG211 Special Research Project
MKG220 Workplace Learning I
MKG222 Workplace Learning I
MKG322 Workplace Learning II
MKG324 Enabling Chemistry

PLUS select 1 course from:

CourseSemester of offerUnitsRequisites
IBS310 Enabling General Mathematics
MKG212 Enabling Mathematics for Physics
MKG221 Enabling Statistics

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Enabling Biology
MKG210 Enabling Physiology
MKG211 Communication and Thought
MKG220 Creativity and Communication

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS710 Cell Biology
MGT703 Biochemistry
MKG701 Molecular Biology
MKG721 Microbiology