This Bachelor of Business - Marketing major Study Plan is for students commencing in the current semester at USC Gympie.
USC Gympie students please note:
- Not all courses are offered at USC Gympie each semester.
- Elective options for a semester will be visible on release of the timetable for the relevant semester. Only the current semester Class Timetable is available at this point in time. Please contact Student Central for additional support.
- For detailed course information (including requisites), refer to individual course descriptions.
Year 1
Semester 1
COR109 Teaching Junior Secondary Mathematics
BUS102 Teaching Senior Secondary Geography
BUS104 Teaching Senior Secondary Mathematics
BUS105 Advanced Research Methods and Statistics
Semester 2
BUS101 Communication and Thought
BUS106 Introduction to Economics
BUS108 Introduction to Management
PLUS select 1 introductory level (100 coded) elective course from either faculty (search Class Timetable).
Year 2
Semester 1
BUS203 Introduction to Marketing
MKG210 Business Analytics
MKG211 Accounting for Business
PLUS select 1 elective course from the School of Business (search Class Timetable).
Semester 2
MKG220 Introduction to Informatics
MKG222 Business Law and Ethics
PLUS select 1 elective course from either faculty (search Class Timetable).
PLUS select 1 developing and graduate level (200 / 300 coded) elective course from either faculty (search Class Timetable).
Year 3
Semester 1
MKG322 Consumer Behaviour
PLUS select either 1 course from:
IBS310 Services Marketing
MKG212 Marketing Communication
OR select 1 developing and graduate level (200 / 300 coded) elective course from the School of Business (search Class Timetable).
PLUS select 2 developing and graduate level (200 / 300 coded) elective courses from either faculty (search Class Timetable).
Semester 2
BUS320 Marketing of Social Causes
MKG324 Brand Management
PLUS select either 1 course from:
MKG221 International Marketing
MKG321 Food Marketing
OR select 1 developing and graduate level (200 / 300 coded) elective course from the School of Business (search Class Timetable).
PLUS select 1 developing and graduate level (200 / 300 coded) elective course from either faculty (search Class Timetable).
If you have not yet successfully completed IBS310 Corporate Governance and Social Responsibility or MKG212 Contemporary and Emerging Marketing Perspectives you must complete either MKG221 Sport and Event Marketing or MKG321 Marketing Research Project.