Bachelor of Business (Marketing) Study Plan - Pathway 1 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Business (Marketing) Study Plan - Pathway 1

Pathway 1 - Marketing Research Major

Year 1
  • Two (2) core courses:
    • One core course should be studied in your first semester and one in your second semester
  • Six (6) required introductory (100 level) courses.
Core courses (2)

Select 2 core courses from:

CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
COR109    
COR110    
COR111    
Introductory courses (6)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS102 Economics for Business
  • Semester 1, Semester 2
12 
BUS103    
BUS104 Discovering Management
  • Semester 1, Semester 2
12 
BUS105 Marketing Essentials
  • Semester 1, Semester 2
12 
BUS106    
BUS108 Information Systems in Organisations
  • Semester 1, Semester 2
12Anti: ACC108
Year 2
  • One (1) required introductory (100 level) course.
  • Five (5) required advanced (200 / 300 level) courses.
  • Two (2) elective courses.
    • Of the 2 electives, 1 must be an advanced (200 / 300 level) course.
Required courses (6)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS211 Strategic Management
  • Semester 2
12Pre: BUS104
MKG210 Consumer Behaviour
  • Semester 1
12Pre: BUS105
MKG211 Services Marketing
  • Semester 1
12Pre: BUS105
BUS101 Exploring Business Research
  • Semester 1, Semester 2
12 
MKG220 Marketing Communication
  • Semester 2
12Pre: BUS105

PLUS select 1 required course from:

CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
IBS321 International Business Strategy
  • Semester 2
12Pre: BUS104 or IBS100
MKG221 Sports Marketing
  • Semester 2
12Pre: BUS105
MKG222    
MKG322 Building and Managing Brands
  • Semester 1
12Pre: BUS105
Elective courses (2)

Select 2 elective courses, 1 must be an advanced (200 / 300 level) course.

Year 3
  • Three (3) required advanced (200 / 300 level) courses.
  • Five (5) elective courses.
    • All must be advanced (200 / 300 level) courses.
Required courses (3)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS301    
BUS320 Business, Governance and Society
  • Semester 1, Semester 2
12Pre: Completed 144 units in undergraduate business courses
MKG321    
Elective courses (5)

Select 5 elective courses, all must be advanced (200 / 300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).