This Bachelor of Design and Marketing Study Plan is for students commencing in the current semester.
Year 1
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Managing People | |||
| BUS104 Global Business Management | |||
| DES101 Communication and Thought | |||
| DES105 Management and Organisational Behaviour |
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS101 Visual Literacy: Design Principles and Practice | |||
| BUS105 Introduction to Design | |||
| DES106 Business Analytics |
PLUS select 1 elective course from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).
Year 2
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG210 Introduction to Marketing | |||
| MKG211 Typography |
PLUS select 1 advanced level (200/300 coded) required course from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select 1 elective course from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG220 Consumer Behaviour | |||
| MKG222 Services Marketing |
PLUS select 1 advanced level (200/300 coded) required course from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select 1 elective course from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).
Year 3
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG322 Marketing Communication |
PLUS select 2 advanced level (200/300 coded) required courses from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select 1 course from either:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG212 Marketing of Social Causes | |||
| IBS310 Brand Management |
OR select 1 advanced level (200/300 coded) elective course from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG324 Food Marketing |
PLUS select 2 advanced level (200/300 coded) required courses from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select either:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG221 International Marketing |
OR select 1 advanced level (200/300 coded) elective course from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).
If you have not yet successfully completed IBS310 Contemporary and Emerging Marketing Perspectives or MKG212 Sport and Event Marketing you must complete MKG221 International Marketing.