Major (8)
For a major in Marketing, students must successfully complete 8 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Introduction to Marketing | |||
| MKG210 Consumer Behaviour | |||
| MKG211 Services Marketing | |||
| MKG220 Marketing Communication | |||
| MKG222 Marketing of Social Causes | |||
| MKG322 Brand Management | |||
| MKG324 Contemporary and Emerging Marketing Perspectives |
Plus 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| MKG212 Food Marketing | |||
| MKG221 Sport and Event Marketing | |||
| MKG321 Marketing Research Project | |||
| IBS310 International Marketing |
Minor (4)
For a minor in Marketing, students must successfully complete 4 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Introduction to Marketing | |||
| MKG210 Consumer Behaviour | |||
| MKG211 Services Marketing | |||
| MKG220 Marketing Communication |
Specialisation (4)
Note: Only available to students enrolled in a postgraduate program.
For a specialisation in Marketing, students must successfully complete 4 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS710 Marketing in an International Environment | |||
| MGT703 Strategic Management | |||
| MKG701 Marketing Management | |||
| MKG721 Food Marketing |