Major (8)
For a major in Marketing, students must successfully complete 8 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Database Programming | |||
| MKG210 Architecture and Systems Integration | |||
| MKG211 Introduction to Marketing | |||
| MKG220 Consumer Behaviour | |||
| MKG222 Services Marketing | |||
| MKG322 Marketing Communication | |||
| MKG324 Marketing of Social Causes |
Plus 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| MKG212 Brand Management | |||
| MKG221 Contemporary and Emerging Marketing Perspectives | |||
| MKG321 Food Marketing | |||
| IBS310 Sport and Event Marketing |
Minor (4)
For a minor in Marketing, students must successfully complete 4 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Marketing Research Project | |||
| MKG210 International Marketing | |||
| MKG211 Introduction to Marketing | |||
| MKG220 Consumer Behaviour |
Specialisation (4)
Note: Only available to students enrolled in a postgraduate program.
For a specialisation in Marketing, students must successfully complete 4 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS710 Services Marketing | |||
| MGT703 Marketing Communication | |||
| MKG701 Marketing in an International Environment | |||
| MKG721 Strategic Management |