Major (8)
For a major in Marketing, students must successfully complete 8 courses:
| Course | Semester of offer | Units | Requisites | |
|---|---|---|---|---|
| BUS105 Marketing Essentials |
| 12 | ||
| MKG210 Consumer Behaviour |
| 12 | Pre: BUS105 | |
| MKG211 Services Marketing |
| 12 | Pre: BUS105 | |
| MKG220 Marketing Communication |
| 12 | Pre: BUS105 | |
| MKG222 | ||||
| MKG322 Building and Managing Brands |
| 12 | Pre: BUS105 | |
| MKG324 |
Plus 1 course from:
| Course | Semester of offer | Units | Requisites | |
|---|---|---|---|---|
| MKG212 | ||||
| MKG221 Sports Marketing |
| 12 | Pre: BUS105 | |
| MKG321 | ||||
| IBS310 |
Minor (4)
For a minor in Marketing, students must successfully complete 4 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Marketing Essentials |
| 12 | |
| MKG210 Consumer Behaviour |
| 12 | Pre: BUS105 |
| MKG211 Services Marketing |
| 12 | Pre: BUS105 |
| MKG220 Marketing Communication |
| 12 | Pre: BUS105 |
Specialisation (4)
Note: Only available to students enrolled in a postgraduate program.
For a specialisation in Marketing, students must successfully complete 4 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS710 Digital Branding |
| 12 | Pre: Enrolled in any PGRD Program |
| MGT703 Strategy, Governance and Ethics |
| 12 | Pre: Enrolled in any PGRD Program Anti: MBA712 or EMB762 |
| MKG701 Marketing in a Global Environment |
| 12 | Pre: Enrolled in any PGRD Program Anti: MBA702 and MBA726 |
| MKG721 Food Marketing |
| 12 | Pre: Enrolled in any PGRD Program |