This Bachelor of Business - Marketing major Study Plan is for students commencing in Semester 2, 2015 at USC SouthBank.
There may be a limited selection of elective courses available at USC SouthBank campus.
Year 1
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Corporate Governance and Social Responsibility | |||
| BUS105 Tax and Estate Planning | |||
| BUS106 Financial Plan Construction | |||
| BUS108 Personal Investment Management |
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS102 Communication and Thought | |||
| BUS104 Communication and Thought |
PLUS select 2 elective courses from the courses offered at USC SouthBank (a wider range of elective options can be studied at Sippy Downs campus from either Faculty Arts and Business or Science, Health, Education and Engineering).
Year 2
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS101 Introduction to Marketing | |||
| MKG220 Accounting for Business | |||
| MKG222 Introduction to Informatics |
PLUS select 1 elective course from the School of Business courses offered at USC SouthBank (a wider range of elective options can be studied at Sippy Downs campus from the School of Business).
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS203 Introduction to Economics | |||
| MKG210 Management and Organisational Behaviour | |||
| MKG211 Business Analytics |
PLUS select 1 advanced level (200 / 300 coded) elective course from the School of Business courses offered at USC SouthBank (a wider range of elective options can be studied at Sippy Downs campus from the School of Business).
Year 3
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS320 Marketing Communication | |||
| MKG324 Marketing of Social Causes |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG221 Business Law and Ethics | |||
| MKG321 Consumer Behaviour |
OR select 1 advanced level (200 / 300 coded) elective course from the courses offered at USC SouthBank (a wider range of elective options can be studied at Sippy Downs campus from either Faculty Arts and Business or Science, Health, Education and Engineering).
PLUS select 1 advanced level (200 / 300 coded) elective course from the courses offered at USC SouthBank (a wider range of elective options can be studied at Sippy Downs campus from either Faculty Arts and Business or Science, Health, Education and Engineering).
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG322 Services Marketing |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| IBS310 Corporate Governance and Social Responsibility | |||
| MKG212 Contemporary and Emerging Marketing Perspectives |
OR select 1 advanced level (200 / 300 coded) elective course from the courses offered at USC SouthBank (a wider range of elective options can be studied at Sippy Downs campus from either Faculty Arts and Business or Science, Health, Education and Engineering).
PLUS select 2 advanced level (200 / 300 coded) elective courses from the courses offered at USC SouthBank (a wider range of elective options can be studied at Sippy Downs campus from either Faculty Arts and Business or Science, Health, Education and Engineering).
If you have not yet successfully completed MKG221 Sport and Event Marketing or MKG321 Marketing Research Project you must complete either IBS310 Brand Management or MKG212 International Marketing.