This Bachelor of Business - Marketing major Study Plan is for students commencing in Semester 2, 2015 at USC SouthBank.
There may be a limited selection of elective courses available at USC SouthBank campus.
Year 1
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Marketing Research Project | |||
| BUS105 International Marketing | |||
| BUS106 Food Marketing | |||
| BUS108 Communication and Thought |
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS102 Introduction to Marketing | |||
| BUS104 Accounting for Business |
PLUS select 2 elective courses from the courses offered at USC SouthBank (a wider range of elective options can be studied at Sippy Downs campus from either Faculty Arts and Business or Science, Health, Education and Engineering).
Year 2
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS101 Introduction to Informatics | |||
| MKG220 Introduction to Economics | |||
| MKG222 Management and Organisational Behaviour |
PLUS select 1 elective course from the School of Business courses offered at USC SouthBank (a wider range of elective options can be studied at Sippy Downs campus from the School of Business).
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS203 Business Analytics | |||
| MKG210 Marketing Communication | |||
| MKG211 Marketing of Social Causes |
PLUS select 1 advanced level (200 / 300 coded) elective course from the School of Business courses offered at USC SouthBank (a wider range of elective options can be studied at Sippy Downs campus from the School of Business).
Year 3
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS320 Business Law and Ethics | |||
| MKG324 Consumer Behaviour |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG221 Services Marketing | |||
| MKG321 Corporate Governance and Social Responsibility |
OR select 1 advanced level (200 / 300 coded) elective course from the courses offered at USC SouthBank (a wider range of elective options can be studied at Sippy Downs campus from either Faculty Arts and Business or Science, Health, Education and Engineering).
PLUS select 1 advanced level (200 / 300 coded) elective course from the courses offered at USC SouthBank (a wider range of elective options can be studied at Sippy Downs campus from either Faculty Arts and Business or Science, Health, Education and Engineering).
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG322 Contemporary and Emerging Marketing Perspectives |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| IBS310 Sport and Event Marketing | |||
| MKG212 Marketing Research Project |
OR select 1 advanced level (200 / 300 coded) elective course from the courses offered at USC SouthBank (a wider range of elective options can be studied at Sippy Downs campus from either Faculty Arts and Business or Science, Health, Education and Engineering).
PLUS select 2 advanced level (200 / 300 coded) elective courses from the courses offered at USC SouthBank (a wider range of elective options can be studied at Sippy Downs campus from either Faculty Arts and Business or Science, Health, Education and Engineering).
If you have not yet successfully completed MKG221 Brand Management or MKG321 International Marketing you must complete either IBS310 Food Marketing or MKG212 Sport and Event Marketing.