This Bachelor of Business - Marketing major Study Plan is for students commencing in Semester 2, 2015 at the USC Gympie Learning Hub.
Year 1
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Reality Bites: An Exploration of Non-Fiction | |||
| BUS101 Wonderworlds: An Exploration of English Literature | |||
| BUS106 Talking History: Memory and the Past | |||
| BUS108 Communication and Thought |
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS102 Business Analytics | |||
| BUS104 Accounting for Business | |||
| BUS105 Introduction to Informatics |
PLUS select 1 introductory level (100 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 2
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG220 Introduction to Economics | |||
| MKG222 Management and Organisational Behaviour |
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS203 Introduction to Marketing | |||
| MKG210 Marketing Communication | |||
| MKG211 Marketing of Social Causes |
PLUS select 1 elective course from the School of Business.
Year 3
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS320 Business Law and Ethics | |||
| MKG324 Consumer Behaviour |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG221 Services Marketing | |||
| MKG321 Corporate Governance and Social Responsibility |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG322 Contemporary and Emerging Marketing Perspectives |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| IBS310 Sport and Event Marketing | |||
| MKG212 Marketing Research Project |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 2 advanced level (200 / 300 coded) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
If you have not yet successfully completed either MKG221 Brand Management or MKG321 International Marketing you must complete IBS310 Food Marketing or MKG212 Sport and Event Marketing.