This Bachelor of Business - Marketing major Study Plan is for students commencing in Semester 1, 2016 at the USC Gympie Learning Hub.
Year 1
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 The Psychology of Learning | |||
| BUS102 Using Data for Learning | |||
| BUS104 Secondary Professional Learning 4: The Professional Empowered and Engaged | |||
| BUS105 Communication and Thought |
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS101 Introduction to Economics | |||
| BUS106 Management and Organisational Behaviour | |||
| BUS108 Introduction to Marketing |
PLUS select 1 introductory level (100 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 2
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS203 Business Analytics | |||
| MKG210 Accounting for Business | |||
| MKG211 Introduction to Informatics |
PLUS select 1 elective course from the School of Business.
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG220 Business Law and Ethics | |||
| MKG222 Consumer Behaviour |
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 3
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG322 Services Marketing |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| IBS310 Marketing Communication | |||
| MKG212 Marketing of Social Causes |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 2 advanced level (200 / 300 coded) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS320 Brand Management | |||
| MKG324 International Marketing |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG221 Food Marketing | |||
| MKG321 Corporate Governance and Social Responsibility |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
If you have not yet successfully completed IBS310 Contemporary and Emerging Marketing Perspectives or MKG212 Sport and Event Marketing you must complete either MKG221 Marketing Research Project or MKG321 International Marketing.