This Bachelor of Business - Marketing major Study Plan is for students commencing in Semester 1, 2016 at the USC Gympie Learning Hub.
Year 1
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Food Marketing | |||
| BUS102 International Marketing | |||
| BUS104 Contemporary and Emerging Marketing Perspectives | |||
| BUS105 Sport and Event Marketing |
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS101 Marketing Research Project | |||
| BUS106 Communication and Thought | |||
| BUS108 Introduction to Economics |
PLUS select 1 introductory level (100 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 2
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS203 Management and Organisational Behaviour | |||
| MKG210 Introduction to Marketing | |||
| MKG211 Business Analytics |
PLUS select 1 elective course from the School of Business.
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG220 Accounting for Business | |||
| MKG222 Introduction to Informatics |
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 3
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG322 Business Law and Ethics |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| IBS310 Consumer Behaviour | |||
| MKG212 Services Marketing |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 2 advanced level (200 / 300 coded) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS320 Marketing Communication | |||
| MKG324 Marketing of Social Causes |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG221 Brand Management | |||
| MKG321 International Marketing |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
If you have not yet successfully completed IBS310 Food Marketing or MKG212 Corporate Governance and Social Responsibility you must complete either MKG221 Contemporary and Emerging Marketing Perspectives or MKG321 Sport and Event Marketing.