Students gain knowledge and practical skills to embark on a career in public relations and communication.
Courses offer a critical understanding of public relations, media and society. Advanced courses cover community event management, crisis and issues management, social media, researching media and audiences, public relations writing, politics and the media, campaign planning and international communication. A range of elective courses is available. Industry engagement and internships provide practical experience.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Courses offer a critical understanding of public relations, media and society. Advanced courses cover community event management, crisis and issues management, social media, researching media and audiences, public relations writing, politics and the media, campaign planning and international communication. A range of elective courses is available. Industry engagement and internships provide practical experience.
Majors
Public Relations, Journalism.
Career opportunities
Consultancy, public and corporate affairs, policy communication, event management, crisis management, political communication, media liaison and advocacy.
Membership
Public Relations Institute of Australia.
Program structure
Program requirements
In order to graduate you must:
- 18 required courses and 6 electives.
- Complete no more than 10 introductory level (100 coded) courses, including the core course.
- Complete no more than 6 courses from the School of Business or the Faculty of Science, Health, Education and Engineering.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Program structure
Introductory courses (6)
CMN102 Environment, Technology and Sustainability
CMN120 Applied Research Methods
COR109 Economics for Business
Select 3 courses from:
CMN130 Business Law and Ethics
CMN140 Management and Organisational Behaviour
INT140 Marketing Theory and Practice
SCS110 Accounting for Business
Advanced courses (12)
BUS320 Introduction to Informatics
CMN213 Marine Vertebrates: Sharks, Seabirds, Fish, Turtles and Whales
CMN216 Coastal and Marine Ecology
CMN228 Coastal Conservation Planning
CMN231 Coastal Geomorphology
CMN243 Communication Theory and Practice
CMN252 Public Relations: Contemporary Perspectives
CMN253 Communication and Thought
CMN251 Introduction to Journalism
CMN273 Introduction to Creative Advertising
CMN276 An Introduction to Australian Politics: The Makings of a Republic?
INT270 Introduction to Sociology: Society, Culture and Change
Elective courses (6)
Select 6 elective courses. Of these electives, 4 must be advanced level (200/300 coded) courses and 6 may be from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 288