This Bachelor of Business (Marketing) Study Plan is for students commencing in Semester 2, 2014.
Year 1
Semester 2
| Course | Semester of offer (Fraser Coast) | Units | Requisites | |
|---|---|---|---|---|
| COR109 | ||||
| BUS101 Exploring Business Research |
| 12 | ||
| BUS106 | ||||
| BUS108 Information Systems in Organisations |
| 12 | Anti: ACC108 |
Semester 1
| Course | Semester of offer (Fraser Coast) | Units | Requisites |
|---|---|---|---|
| BUS102 Economics for Business |
| 12 | |
| BUS104 Discovering Management |
| 12 | |
| BUS105 Marketing Essentials |
| 12 |
Select 1 elective course from the School of Business.
Year 2
Semester 2
| Course | Semester of offer (Fraser Coast) | Units | Requisites | |
|---|---|---|---|---|
| MKG220 Marketing Communication |
| 12 | Pre: BUS105 | |
| MKG222 |
Select 1 elective course from the School of Business.
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 1
| Course | Semester of offer (Fraser Coast) | Units | Requisites |
|---|---|---|---|
| BUS203 Business Law |
| 12 | Anti: BUS103 or LAW101 or LAW102 or LAW201 or LAW202 or LAW203 or LAW204 |
| MKG210 Consumer Behaviour |
| 12 | Pre: BUS105 |
| MKG211 Services Marketing |
| 12 | Pre: BUS105 |
Select 1 advanced level (200/300 coded) elective course from the School of Business.
Year 3
Semester 2
| Course | Semester of offer (Fraser Coast) | Units | Requisites | |
|---|---|---|---|---|
| BUS320 Business, Governance and Society |
| 12 | Pre: Completed 144 units in undergraduate business courses | |
| MKG324 |
Select 1 required course from:
| Course | Semester of offer (Fraser Coast) | Units | Requisites | |
|---|---|---|---|---|
| MKG221 Sports Marketing |
| 12 | Pre: BUS105 | |
| MKG321 |
(OR from IBS310 in Semester 1).
PLUS select 1 (or 2) advanced level (200/300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 1
| Course | Semester of offer (Fraser Coast) | Units | Requisites |
|---|---|---|---|
| MKG322 Building and Managing Brands |
| 12 | Pre: BUS105 |
Select 1 required course from:
| Course | Semester of offer (Fraser Coast) | Units | Requisites | |
|---|---|---|---|---|
| IBS310 |
(OR from MKG221 or MKG321 in Semester 2).
PLUS select 2 (or 3) advanced level (200/300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).