Be able to develop and execute a marketing strategy using visual communication techniques.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
Final intake Semester 2, 2014
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 15 courses from the School of Business, 1 core course and 2 elective courses.
- Complete no more than 5 introductory level (100 coded) courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Complete no more than 15 introductory level (100 coded) courses in total, including the core course.
- Register your selected Majors and Minors with your Faculty.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the Study Plan.
School of Communication
Introductory courses (5)
COR109 Advocacy
DES101 Elder Law and Succession
DES104 Intellectual Property
DES105 Legal Internship
DES106 Sports Law
Advanced Courses (10)
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 International Commercial Disputes
DES212 Employment Law
DES213 Health Law
DES214 Family Law
DES215 Anti-Discrimination Law
DES216 Honours Research Methods, Design and Confirmation
e-Media:
DES221 Law Honours Thesis
DES222 Communication and Thought
DES223 Visual Literacy: Design Principles and Practice
DES224 Visual Worlds: An Introduction to Art and Design History
DES225 Introduction to Design
DES226 Typography
3D Design:
DES231 Graphic Design A
DES232 Graphic Design B
DES233 Graphic Design C
DES234 Graphic Design D
DES235 Graphic Design E - Internship/Professional Project
DES236 Graphic Design F - Professional Portfolio
School of Business
Introductory courses (6)
BUS101 e-Media A
BUS102 e-Media B
BUS104 e-Media C
BUS105 e-Media D
BUS106 e-media E - Internship/Professional Project
BUS108 e-Media F - Professional Portfolio
Advanced courses (9)
BUS203 3D Design A
BUS320 3D Design B
MKG210 3D Design C
MKG211 3D Design D
MKG220 3D Design E - Internship/Professional Project
MKG222 3D Design F - Professional Portfolio
MKG322 Business Analytics
MKG324 Introduction to Economics
Plus select 1 course from:
IBS310 Management and Organisational Behaviour
MKG221 Introduction to Marketing
MKG321 Accounting for Business
Elective courses (2)
Select 2 electives from the School of Business or the Faculty of Science, Health, Education and Engineering.
TOTAL UNITS 384