Build your skills in contemporary public relations.
Public relations specialists assist business, government and non-profit organisations to develop and maintain mutually beneficial relationships with clients, consumers, media, financial donors, employees and other stakeholders. These programs provide the theoretical understanding and practical skills to succeed in this competitive field. They are ideal for those who hold an undergraduate degree or its equivalent in an area different from public relations.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2023 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Public relations specialists assist business, government and non-profit organisations to develop and maintain mutually beneficial relationships with clients, consumers, media, financial donors, employees and other stakeholders. These programs provide the theoretical understanding and practical skills to succeed in this competitive field. They are ideal for those who hold an undergraduate degree or its equivalent in an area different from public relations.
Interpersonal skills involving negotiation, and the ability to gain cooperation, are an essential foundation for advanced technical and strategic skills in public relations. Complete the 4-course Graduate Certificate to improve your written and oral communication skills, learn to design and manage large-scale events, and gain an understanding of the media industries. It offers an attractive opportunity for you to gain a qualification that is relevant, current and credible. To continue your studies, the Graduate Certificate articulates into the 8-course Graduate Diploma and you can apply the units completed to the higher award.
The Graduate Diploma in Public Relations is ideal for professionals in corporate or government sectors looking to upgrade their qualifications and expertise in a short time and it is currently under consideration by the Public Relations Institute of Australia (PRIA) for accreditation. You gain hands-on workplace experience through two work integrated learning units—a major event project and an internship. In the Graduate Diploma, you can use your electives to specialise in an area of interest. Select courses in internal communications, crisis and issues management, or advertising, or undertake a research project on a particular aspect of public relations that interests you.
Admission requirements
A student entering the Graduate Certificate in Public Relations program will be required to hold a Bachelor degree from a recognised higher education institution in a discipline other than Public Relations. Entry by non-graduates who have extensive relevant industry experience may be considered on a case-by-case basis by the Dean, Faculty of Arts and Business.