Develop knowledge and practical skills to embark on a career in public relations and communication.
Courses offer a theoretical understanding of the relationship between public relations, media and society. Advanced courses cover event management, crisis and issues management, media and community relations, advertising, campaign planning, international communication, sports marketing and consumer behaviour. A range of elective courses are also available from either faculty. Industry engagement and internships provide practical experience.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2023 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Courses offer a theoretical understanding of the relationship between public relations, media and society. Advanced courses cover event management, crisis and issues management, media and community relations, advertising, campaign planning, international communication, sports marketing and consumer behaviour. A range of elective courses are also available from either faculty. Industry engagement and internships provide practical experience.
Majors
communication studies; creative advertising; public relations.
Career opportunities
Advertising, editing, corporate, marketing, government, policy communications, event management, media liaison, non-profit organisations, promotions, tourism.
Membership
Public Relations Institute of Australia.
Program structure
Program requirements
In order to graduate you must:
- Complete 2 core courses, 16 required courses and 6 electives.
- Complete no more than 10 introductory level courses, including core courses.
- Complete no more than 6 courses from the School of Business or the Faculty of Science, Health, Education and Engineering.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Program structure
Core courses
Select 2 core courses from:
COR109
COR110
COR111
Introductory courses
4 required courses
BUS105 Marketing Essentials
CMN102
CMN120 Introduction to Contemporary Global Media and Communication
CMN140
Advanced courses
12 required courses
CMN213
CMN216
CMN218
CMN224 Advertising Campaigns
CMN226 Creative and Interactive Advertising
CMN229
CMN231 Communication Campaign Planning
CMN243
CMN251
CMN273
MKG210 Consumer Behaviour
MKG221 Sports Marketing
Elective courses
Select 6 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 288