Bachelor of Public Relations | UniSC | University of the Sunshine Coast, Queensland, Australia

Accessibility links

Non-production environment - edittest.usc.edu.au
This page was archived on 16 July 2013 and is no longer updated.

Bachelor of Public Relations

Develop knowledge and practical skills to embark on a career in public relations and communication.

Courses offer a theoretical understanding of the relationship between public relations, media and society. Advanced courses cover event management, crisis and issues management, media and community relations, advertising, campaign planning, international communication, sports marketing and consumer behaviour. A range of elective courses are also available from either faculty. Industry engagement and internships provide practical experience.

CRICOS code
066299G
Commence
Semester 1 or Semester 2
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2023 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Study location QTAC code
  • Sunshine Coast 011141
Minimum selection threshold
OP - 18 Rank - 62
UniSC program code
AR346
Commence
Semester 1 or Semester 2
Duration
3 years full time or equivalent part time
Recommended prior study
English
Fee type 2013
  • Commonwealth supported places
  • Fee paying places
  • International fee-paying places
Total units
288

Courses offer a theoretical understanding of the relationship between public relations, media and society. Advanced courses cover event management, crisis and issues management, media and community relations, advertising, campaign planning, international communication, sports marketing and consumer behaviour. A range of elective courses are also available from either faculty. Industry engagement and internships provide practical experience.

Majors

communication studies; creative advertisingpublic relations.

Career opportunities

Advertising, editing, corporate, marketing, government, policy communications, event management, media liaison, non-profit organisations, promotions, tourism.

MembershipPublic Relations Institute Of Australia

Public Relations Institute of Australia.

Program structure

Program requirements

In order to graduate you must:

  • Complete 2 core courses, 16 required courses and 6 electives.
  • Complete no more than 10 introductory level courses, including core courses.
  • Complete no more than 6 courses from the School of Business or the Faculty of Science, Health, Education and Engineering.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • When enrolling, refer to the Study Plan.

Program structure

Core courses

Select 2 core courses from:

COR109 Research Project B
COR110
COR111

Introductory courses
4 required courses

BUS105 Fluids, Waves and Thermodynamics
CMN102 Software Defined Networking
CMN120 Responsive Design and Wearable Technologies
CMN140 Full Stack Web Development

Advanced courses
12 required courses

CMN213 Database Programming
CMN216 Contemporary Issues in Steiner Education
CMN218 The Art of Steiner Education
CMN224 Steiner Curriculum Development and Evaluation
CMN226 Assessment Principles and Practice in Steiner Education
CMN229 Theories of Counselling: From Freud to Integrative Practice
CMN231 Therapeutic Communication Skills
CMN243 Cognitive Behaviour Therapy: Skills and Applications
CMN251 Strengths Based Counselling: Collaborative Approaches
CMN273 Discovering International Business
MKG210 International Marketing and Markets
MKG221 Cross-Cultural Management

Elective courses

Select 6 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering). 

TOTAL UNITS 288

Back to top

Total units: 288