Bachelor of Public Relations | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Public Relations

Develop knowledge and practical skills to embark on a career in public relations and communication.

Courses offer a theoretical understanding of the relationship between public relations, media and society. Advanced courses cover event management, crisis and issues management, media and community relations, advertising, campaign planning, international communication, sports marketing and consumer behaviour. A range of elective courses are also available from either faculty. Industry engagement and internships provide practical experience.

CRICOS code
066299G
Commence
Semester 1 or Semester 2
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Study location QTAC code
  • Sunshine Coast 011141
Minimum selection threshold
OP - 18 Rank - 62
UniSC program code
AR346
Commence
Semester 1 or Semester 2
Duration
3 years full time or equivalent part time
Recommended prior study
English
Fee type 2013
  • Commonwealth supported places
  • Fee paying places
  • International fee-paying places
Total units
288

Courses offer a theoretical understanding of the relationship between public relations, media and society. Advanced courses cover event management, crisis and issues management, media and community relations, advertising, campaign planning, international communication, sports marketing and consumer behaviour. A range of elective courses are also available from either faculty. Industry engagement and internships provide practical experience.

Majors

communication studies; creative advertisingpublic relations.

Career opportunities

Advertising, editing, corporate, marketing, government, policy communications, event management, media liaison, non-profit organisations, promotions, tourism.

MembershipPublic Relations Institute Of Australia

Public Relations Institute of Australia.

Program structure

Program requirements

In order to graduate you must:

  • Complete 2 core courses, 16 required courses and 6 electives.
  • Complete no more than 10 introductory level courses, including core courses.
  • Complete no more than 6 courses from the School of Business or the Faculty of Science, Health, Education and Engineering.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • When enrolling, refer to the Study Plan.

Program structure

Core courses

Select 2 core courses from:

COR109 Research Foundations
COR110 Introductory Bioscience
COR111 Practice Foundations

Introductory courses
4 required courses

BUS105 Health, Culture and Society
CMN102 Communication and Thought
CMN120 Indigenous Wellbeing Foundations
CMN140 Public Health Foundations

Advanced courses
12 required courses

CMN213 Introduction to Indigenous Australia
CMN216 Think Health
CMN218 Health Research and Evidence
CMN224 Introduction to Behavioural Health
CMN226 Working Effectively with Aboriginal People
CMN229 Indigenous Wellbeing Practice
CMN231 Introductory Bioscience
CMN243 Science Research Methods
CMN251 Health Promotion Assessment and Planning
CMN273 Discovering Management
MKG210 An Introduction to Australian and Comparative Politics
MKG221 Environment and Health

Elective courses

Select 6 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering). 

TOTAL UNITS 288

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Total units: 288