Bachelor of Arts/Bachelor of Business (Marketing Communication) | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Arts/Bachelor of Business (Marketing Communication)

Combine advanced studies in marketing with a range of courses in professional communication.

In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.

CRICOS code
057533M
Commence
Semester 1 or Semester 2
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Study location QTAC code
  • Sunshine Coast 016401
Minimum selection threshold
OP - 18 Rank - 62
UniSC program code
AB302
Commence
Semester 1 or Semester 2
Duration
4 years full time or equivalent part time
Recommended prior study
English; Maths A, B or C
Fee type 2013
  • Commonwealth supported places
  • Fee paying places
  • International fee-paying places
Total units
384

In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.

Career opportunities

Marketing, public relations, creative advertising, corporate communication, journalism, media.

Program structure

Program structure

Program requirements

In order to graduate you must:

  • Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
  • Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
  • Complete no more than 192 units of introductory level courses in total, including core courses.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • When enrolling, refer to the Study Plan.
Core courses

Select 2 core courses from:
COR109 Creative Writing and Editing for Publication
COR110 Professional Creative Writing Practice: Industry Engagement
COR111 Property A

School of Communication
Introductory courses

5 required courses
CMN102 Constitutional Law
CMN120 Equity & Trusts
CMN130 Property B
CMN140 Corporations Law
INT140 Civil Procedure

Advanced courses

8 required courses
CMN213 Administrative Law
CMN216 Evidence
CMN226 Professional Conduct
CMN231 Regulation
CMN235 Human Pathophysiology
CMN243 Nursing Practicum 2
CMN248 Drug Therapy
CMN251 Health Alteration

PLUS select 1 course from:
CMN218 Research Foundations
CMN229 Nursing Practicum 3

PLUS select 1 course from:
CMN218 Health Law and Ethics
CMN224 Acute Health Alteration
CMN228 Challenges to Mental Health
CMN229 Palliative, Rehabilitation and Continuing Care
CMN237 Nursing Practicum 4

School of Business
Introductory courses

7 required courses
BUS101 Caring for the Older Client
BUS102 Caring for Child, Youth and Family
BUS103 Nursing Internship
BUS104 Life Crisis - Translating Theory Into Caring Practice
BUS105 The Child Client
BUS106 Communication and Thought
BUS108 Innovation, Creativity and Entrepreneurship

Advanced courses

8 required courses 
BUS211 Environment, Technology and Sustainability
BUS301 Communication Theory and Practice
BUS320 Public Relations: Contemporary Perspectives
MKG210 Introduction to Journalism
MKG211 Introduction to Creative Advertising
MKG220 An Introduction to Australian Politics: The Makings of a Republic?
MKG221 Editing for the Communications Professional
MKG321 Crisis and Issues Management

TOTAL UNITS 384

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Total units: 384