Combine advanced studies in marketing with a range of courses in professional communication.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 Introduction to Mathematics
COR110 Mathematics Foundations
COR111 Biomechanics I
School of Communication
Introductory courses
5 required courses
CMN102 Exercise Physiology I
CMN120 Communication and Thought
CMN130 Introduction to Media and Communication Industries
CMN140 Introduction to Journalism
INT140 Visual Journalism
Advanced courses
8 required courses
CMN213 News Writing and Reporting
CMN216 Editing for the Communications Professional
CMN226 Media Publishing: Law & Ethics
CMN231 Television & Video Journalism
CMN235 Radio Journalism
CMN243 Online Journalism
CMN248 Feature Writing
CMN251 Investigative and Data Journalism
PLUS select 1 course from:
CMN218 News Rounds
CMN229 Newsroom
PLUS select 1 course from:
CMN218 Professional Journalism Practice A
CMN224 Professional Journalism Practice B
CMN228 International Trade and Finance
CMN229 Innovation Management and Professional Development
CMN237 Managing Across Global Cultures
School of Business
Introductory courses
7 required courses
BUS101 Marketing in a Global Environment
BUS102 Economics for Managers
BUS103 Global Business Management
BUS104 Communication and Thought
BUS105 Innovation, Creativity and Entrepreneurship
BUS106 Environment, Technology and Sustainability
BUS108 Communication Theory and Practice
Advanced courses
8 required courses
BUS211 Public Relations: Contemporary Perspectives
BUS301 Introduction to Journalism
BUS320 Introduction to Creative Advertising
MKG210 An Introduction to Australian Politics: The Makings of a Republic?
MKG211 Editing for the Communications Professional
MKG220 Crisis and Issues Management
MKG221 Advertising: Copy and Image
MKG321 Communication Campaign Planning
TOTAL UNITS 384