Bachelor of Arts/Bachelor of Business (Marketing Communication) | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Arts/Bachelor of Business (Marketing Communication)

Combine advanced studies in marketing with a range of courses in professional communication.

In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.

CRICOS code
057533M
Commence
Semester 1 or Semester 2
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2023 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Study location QTAC code
  • Sunshine Coast 016401
Minimum selection threshold
OP - 18 Rank - 62
UniSC program code
AB302
Commence
Semester 1 or Semester 2
Duration
4 years full time or equivalent part time
Recommended prior study
English; Maths A, B or C
Fee type 2013
  • Commonwealth supported places
  • Fee paying places
  • International fee-paying places
Total units
384

In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.

Career opportunities

Marketing, public relations, creative advertising, corporate communication, journalism, media.

Program structure

Program structure

Program requirements

In order to graduate you must:

  • Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
  • Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
  • Complete no more than 192 units of introductory level courses in total, including core courses.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • When enrolling, refer to the Study Plan.
Core courses

Select 2 core courses from:
COR109 Advanced Japanese 1: Language for Japanese Media
COR110 Advanced Japanese 2: Language for Work and Study
COR111 Plant Growth and Reproduction

School of Communication
Introductory courses

5 required courses
CMN102 Agricultural and Forest Ecology
CMN120 Sustainable Aquaculture
CMN130 Pharmaceutical and Food Microbiology
CMN140 Introduction to International Relations: An Australian Perspective
INT140 Global Environmental Politics

Advanced courses

8 required courses
CMN213 Forces of Change in International Politics
CMN216 International Security
CMN226 Communication and Thought
CMN231 Innovation, Creativity and Entrepreneurship
CMN235 Environment, Technology and Sustainability
CMN243 Introduction to Marketing
CMN248 Communication Theory and Practice
CMN251 Public Relations: Contemporary Perspectives

PLUS select 1 course from:
CMN218 Introduction to Creative Advertising
CMN229 Editing for the Communications Professional

PLUS select 1 course from:
CMN218 Crisis and Issues Management
CMN224 Media and Community Relations
CMN228 Advertising Campaigns
CMN229 Advertising: Copy and Image
CMN237 Media and Promotion: Tourism and Hospitality

School of Business
Introductory courses

7 required courses
BUS101 Communication Campaign Planning
BUS102 Public Relations Events Project
BUS103 International Communication
BUS104 Internship/Industry Project
BUS105 Consumer Behaviour
BUS106 Sport and Event Marketing
BUS108 Communication and Thought

Advanced courses

8 required courses 
BUS211 Innovation, Creativity and Entrepreneurship
BUS301 Environment, Technology and Sustainability
BUS320 Accounting Principles
MKG210 Informatics for Financial Professionals
MKG211 Applied Research Methods
MKG220 Introduction to Economics
MKG221 Business Law and Ethics
MKG321 Management and Organisational Behaviour

TOTAL UNITS 384

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Total units: 384